SageCircle AR Podcast for August 18, 2009

SageCircle AR Podcast ArtworkThe AR podcast is a review of the latest news and trends in the analyst ecosystem along with tips and tricks for analyst relations professionals and analyst research consumers. SageCircle strategists Dave Eckert and Carter Lusher co-host this bi-weekly program. You can find all the SageCircle podcasts on our podcast page.

Click here to listen to the podcast on your computer or visit the podcast page to download the MP3 file.  Click here to subscribe to the podcast within iTunes

SCP 7: Table of contents. Numbers in parentheses refer to minutes:seconds when the article starts within the podcast.

(00:00)  Introduction

(01:01)  News – Gartner’s 2Q 2009 Earnings

(08:57)  News – Client based percentages from Forrester’s 10Q filing

(13:46)  News – Datamonitor, Ovum and Orbys Restructuring Announcement

(17:47)  One indicator of why the industry analysts are still as relevant in the age of social media

(21:41)  Why an AR measurement program is a critical activity

(24:54)  Upcoming events

(25:55)  Closing

Our goals for the AR Community Podcast are two-fold. The first goal is to provide an additional venue for SageCircle research that complements our existing deliverables, whether free (e.g., SageCircle blog) or client only (e.g., the Online SageContent Library, the largest and premier repository of AR best practices and downloadable tools available in the industry). The second goal is to develop real-world podcasting skills so when our clients are considering their own podcasts we have the experience (and scar tissue) to help them start podcasting without having to re-invent the wheel.