• Recent Posts: Influencer Relations

    Analyst Relations Value Forum to discuss Tragic Quadrant

    Analyst Relations Value Forum to discuss Tragic Quadrant

    The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing business with. Earlier posts have mentioned the weaknesses of both the Quadrant and the underlying method. The IIAR’s 2017 top ten drops PAC, the fifth most valuable analyst firm. Crisp Research, ESG and Machina (Gartner’s IoT […]

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

Is social media today the grain of sand that will become tomorrow’s pearl in the analyst ecosystem?

icon-social-media-blue.jpgWhile getting significant buzz, the use of social media in the analyst ecosystem is still at a nascent stage. Some analysts and AR professionals are making interesting use of blogs, Twitter, and so on, but for the most part social media is just being played with a little or being ignored all together. Those members of the ecosystem who are not seriously looking at social media might wake up one day to find that social media has become a force and they are seriously and dangerously behind the curve. 

A natural pearl occurs when an irritant, such as a grain of sand, gets inside an oyster’s shell which the oyster cannot expel. The oyster then starts to secrete a mixture of aragonite and conchiolin in minute layers around the irritant to coat it and reduce the irritation. Over time, many many layers of coating transform the grain of sand into a beautiful pearl. This is an apt metaphor for social media because definitely some members of the community, analysts and AR teams, consider social media an irritant and have yet see the slow transformation that is happening around it.

Major changes in a market or form of communications are often not via a big bang, but by the accretion of little changes that reach a critical mass. The individuals or companies who benefit the most from these changes are the ones who notice the little things early and start experimenting with the new techniques and technologies. In that way once the trend does reach critical mass they are in position to fully exploit the opportunities while competitors are scrambling chaotically to catch up.

Not every information technology, telecommunications, and services market will have its ways of communication among the members upended by social media in the same way or at the same time. In some cases, there will be a big bang as a superstar on the analyst or vendor side implements social media to change the rules of the game. In other cases it will be the slow adoption of social media in little ways by many members of the market that one day produces a pearl.

SageCircle Technique:

  • Keep your finger on the pulse of change
  • Start simple
  • Embrace social media then experiment and adapt
  • Incorporate social media into your AR plan
  • Add social media to your measurement program
  • Use tools like RSS and TweetDeck to reduce effort

Bottom Line: With more and more analysts blogging, tweeting, and participating in communities, AR programs and analysts that do not systematically add social media to their toolbox will find themselves at a competitive disadvantage. Both analysts and AR managers need to make adopting social media, with the appropriate emphasis, a major objective for the second half of 2009.

Question: AR managers – What are the reasons, in priority order, why you do not incorporate blogging and tweeting into your mix of interactions? Analysts – Which AR teams or individuals are best at using social media?

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