• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

IDC institutes a 5% across-the-board pay cut for US-based analysts

logo-idc.gifSageCircle has received credible reports that on September 1, 2009, IDC CEO Kirk Campbell sent an email to all US-based analysts about changes to the compensation plan. Salaries and the bonus pool were cut 5%. In addition, the bonus plan for next fiscal year was significantly changed. 

SageCircle clients have already received a SageFlash with additional detail about the news, analysis of the implications, and recommendations. In addition, Advisory clients were encouraged to schedule inquiries to discuss how to apply the recommendations in the SageFlash to their specific situation.

Bottom Line: While Forrester and Gartner both reported reduced earnings and revenues for 1H 2009, IDC’s actions implies more serious economic pain. These pay cuts come after IDC has also experienced three rounds of layoffs in little over one year: May 2008, December 2008 and April 2009. Vendors and clients should closely monitor IDC and the state of the analyst team.

Question: AR – Have any of your IDC analysts relayed information to you about the pay cuts?

One Response

  1. This feels like the beginning of the end of IDC. Wonder how long until the top IDC talent leaves

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