• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Current Analysis experiences layoffs

Logo - Current Analysis - v 2SageCircle has received credible intelligence that Current Analysis has  initiated a job action resulting in analyst lay offs. We will continue to provide updates as we learn new information.
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  • Update: 9/3/09 5:56 am PT -Initial post. Sent request for confirmation to Current Analysis’ press office 
  • Update: 9/3/09 6:14 am PT – Initial analyst added to list
  • Update: 9/3/09 6:51 am PT – Official statement from Current Analysis posted
  • Of course, layoffs impact real people with families and obligations. Often AR people are genuinely friendly with the analysts they work with and this sort of news can be a shock. Unfortunately for AR professionals, analyst firm layoffs also raise important issues that need to be addressed ASAP no matter how much sympathy they feel for the analysts caught in the layoffs.

    Related reports and observations

    To be added

    Current Analysis  Official Statement

    From: Spinelli, Natalie
    Sent: Thursday, September 03, 2009 6:46 AM

    We did make some changes to the structure of our services and we are creating some new services, but NO services or coverage areas were eliminated. Details of the new organization, service structure and new services will be provided next week.

    Regards, Natalie Spinelli | Current Analysis | Marketing Communications Manager

    Background

    For background on why some firms are experiencing layoffs please read  Are the vendor-centric analyst firms heading for tough times? Will end-user centric analyst firms do fine? 

    To see a roundup of firms that have experienced layoffs this year please read Listing of analyst firms who have laid off analysts in 2009.

    Analyst List

    1. Barbagallo, Michael (contact center)
    2. Soh, Siow Meng (APAC telecommunications)
    3. Marcus, John (services)
    4. Broders, Counse (telecom services)
    5. Hold, David (network services)
    6. Schonhowd, Rolf (enterprise mobility)

    What should you do if one your top ranked analysts is caught in a job action?

    SageCircle is your hotline for breaking analyst newsThis is becoming an all-too-common post these days with frequent job actions — unannounced — by one analyst firm or another. A SageFlash has been sent to clients with recommendations on next steps AR should do. It is further recommended that you set up an inquiry to discuss how to apply these steps to your particular situation. We can do individual calls as well as a teleconference for your entire team.
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    Non-clients can quickly and easily sign up for a two-hour Advisory Hour Block for only $495. Please give SageCircle a call at 503-636-1500 if you want to discuss the implications of this layoff.

    2 Responses

    1. […] Comments Current Analysis exp… on Listing of analyst firms who h…Current Analysis exp… on Are […]

    2. Current Analysis is a shadow of its former self. Long gone are the days when analysts like Mike Schiff, Jim Kobielus, Shawn Willett and Robert Lerner made a relationship with the firm a must for vendors in the data integration space.

    Comments are closed.

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