• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Incorporating Social Media Metrics into Your Measurement Program – A SageCircle Webinar

icon-social-media-blue.jpgSome of today’s new challenges for AR teams are how to determine if there is value to monitoring analyst opinions on blogs, Twitter, and social networks like LinkedIn; how to do the monitoring; and how to use the information gathered to create meaningful metrics. To help analyst relations teams be proactive with the emerging measurement requirements for social media, SageCircle is announcing a new public webinar focused on providing the tools and insights needed to efficiently collect, analyze and report social media metrics. 

This webinar is designed to teach you how to measure analyst social media traffic, the various methods for automating your social media monitoring for effective data gathering, and ways to measure both the mentions and the tonality.  We will discuss how to incorporate social media into your balanced scorecard and provide concise reporting to executives.

Key Issues to be addressed in this webinar include:

  • How do social media metrics fit into the overall AR measurement and reporting program?
  • What are the social media metrics needed for both performance and operational measurements?
  • What are the best practices for collecting social media metrics?
  • What are the approaches for reporting on social media activities and outcomes, either as standalone reports or as part of a broader reporting structure?

In this SageCircle Webinar, our strategists will provide a succinct analysis of the options surrounding social media measurement and reporting. Participants will come out of the webinar with best practices and tools that will help them collect and report on social media without adding significantly to AR’s workload.

Who Should Attend:

  • Analyst relations professionals and managers
  • Market research professionals and manage
  • Public relations professionals and managers

Agenda:

  • Role of social media metrics in day-to-day opinion monitoring and long-term program reporting
  • Types of social media metrics
  • Incorporating social media metrics into your overall measurement program
  • Collecting data in an efficient manner
  • Out-tasking data collection to third-party firms
  • Using tools for social media monitoring and data collection
  • Reporting options, including alerts to the sales organization
  • What is around the corner – trends to be thinking about in social media metrics

There will be plenty of time for your observations and questions.

The cost of this information-packed session is only $95. You can register by clicking here or visiting www.SageCircle.com.  In addition, the cost is per login not per person. Feel free to schedule a meeting with your colleagues in a conference room and have all of them participate via a single ticket. Then afterwards you can discuss how to apply what you learned during the webinar.

We are scheduling two sessions to make it easy for you to fit the webinar into your busy schedule. The sessions will be held:

      October 22 at 10 AM Pacific

      October 29 at 11 AM Pacific

Certificate of Completion for AR Measurement

SageCircle’s Certificate of Completion is a feature of our training programs where we send a signed, hardcopy “Certificate of Completion” to AR professionals who have completed a series of training sessions on a particular topic. A “Certificate of Completion” will be a useful item to add to your resume as it shows you have invested in upgrading your AR skills and your commitment to the AR profession.

This webinar is one of the five sessions that fulfills the requirements for the Certificate for AR Measurement. Click on the links to see the descriptions, key issues and agenda for each webinar.

  1. Creating an AR Measurement Program
  2. Performance Metrics
  3. Operational Metrics
  4. Social Media Metrics
  5. Auditing the Spoken Word

If you have any questions about the webinar or wish to arrange a private session for your company, please call SageCircle at 503-636-1500 or send an email to “info [at] sagecircle.com”

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