• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Spoken Word Audits: Eavesdropping on Analyst and End-user Client Conversations – A SageCircle Webinar

AR Metrics & MeasurementWhile it is illegal for analyst relations (AR) teams to wiretap the phones of analysts, it is possible to eavesdrop on their conversations with enterprise IT managers and other technology and telecommunications buyers. Well, sort of.

The Spoken Word Audit is a technique to determine what opinions analysts are giving verbally to their clients and if those verbal opinions differ from published opinions.  Spoken Word Audits are considered a critical activity because advisory analysts like AMR, Forrester, Gartner and Ovum influence in-progress sales opportunities significantly via phone-based inquiries with enterprise clients, typically IT managers.  

Spoken Word Audits consist of talking with analysts and posing a set of specific scenarios in order to gauge how well the analyst understands the vendor’s positioning and messaging based on the analysts’ answers.  The scenarios should be very specific and incorporate elements that measure the various aspects of the vendor’s message, strategy and tactics.  Spoken Word Audits are conducted periodically with the same analysts and similar scenarios in order to measure how analysts’ opinions are being changed by AR activities.

This SageCircle Webinar will provide you with succinct and actionable information that will help you understand the process and technique for conducting an efficient and effective Audit.

Key Issues to be addressed in this webinar include:

  • What are the uses for a Spoken Word Audit?
  • Should Spoken Word Audits be done only by 3rd party services firms?
  • How should scenarios be generated?
  • What are the best techniques for executing a spoken word audit with an analyst?

In this SageCircle Webinar, our strategists will provide a succinct analysis of the options for Spoken Word Audits. Participants will come out of the webinar with best practices and tools that will help them execute Spoken Word Audits and report on the data gathered.

Who Should Attend:

  • Analyst relations professionals and managers

Agenda:

  • Context
    • Measurement & Reporting Overview
    • Conversational Interactions
  • Planning
  • Scenarios
  • Data Collection
  • Reporting
  • Trends in Conversational Interactions

There will be plenty of time for your observations and questions.

The cost of this information-packed session is only $95. You can register by clicking here or visiting http://www.SageCircle.com.  In addition, the cost is per login not per person. Feel free to schedule a meeting with your colleagues in a conference room and have all of them participate via a single ticket. Then afterwards you can discuss how to apply what you learned during the webinar.

We are scheduling two sessions to make it easy for you to fit the webinar into your busy schedule. The sessions will be held:

     October 21 at 10 AM Pacific

     October 28 at 11 AM Pacific

Certificate of Completion for AR Measurement

SageCircle’s Certificate of Completion is a feature of our training programs where we send a signed, hardcopy “Certificate of Completion” to AR professionals who have completed a series of training sessions on a particular topic. A “Certificate of Completion” will be a useful item to add to your resume as it shows you have invested in upgrading your AR skills and your commitment to the AR profession.

This webinar is one of the five sessions that fulfills the requirements for the Certificate for AR Measurement. Click on the links to see the descriptions, key issues and agenda for each webinar.

  1. Creating an AR Measurement Program
  2. Performance Metrics
  3. Operational Metrics
  4. Social Media Metrics
  5. Auditing the Spoken Word

If you have any questions about the webinar or wish to arrange a private session for your company, please call SageCircle at 503-636-1500 or send an email to “info [at] sagecircle.com”

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