• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

AR Performance Metrics: Reporting Strategic Accomplishments not Activities – A SageCircle Webinar

AR Metrics & MeasurementAnalyst relations teams need to gather operational metrics to manage their program – measurements of the activities they do.  But your executive sponsors want to see performance metrics – measurements of what you have accomplished.  These include such concepts as change in analyst perception, lead generation and short list placements, and positive analyst impact on sales.  While these are harder to obtain they are far more meaningful and demonstrate AR’s strategic value.  To help analyst relations teams focus their measurement program on strategic data, SageCircle is announcing a new public webinar focused on providing the best practices and insights needed to efficiently collect, analyze and report performance metrics. 

In this webinar we review various types of performance metrics, the processes needed to obtain the data, and methods for weighting and reporting these using various techniques such as a balanced scorecard.

Key Issues to be addressed in this webinar include:

  • How are performance metrics different from operational metrics?
  • What are the performance metrics needed to demonstrate AR’s strategic contribution to the company?
  • What are the best practices for collecting performance metrics?
  • What are the approaches for reporting on performance (aka outcomes or accomplishments), either as standalone reports or as part of a broader reporting structure?

In this SageCircle Webinar, our strategists will provide a succinct analysis of the options surrounding performance measurement and reporting. Participants will come out of the webinar with best practices and tools that will help them collect and report on social media without adding significantly to AR’s workload.

Who Should Attend:

  • Analyst relations professionals and managers
  • Public relations professionals and managers

Agenda:

  • Role of performance metrics
  • Types of performance metrics
  • Incorporating performance metrics into your overall measurement program
  • Collecting data in an efficient manner
  • Out-tasking data collection to third-party firms
  • Using tools for performance metrics data collection
  • Reporting options

There will be plenty of time for your observations and questions.

The cost of this information-packed session is only $95. You can register by clicking here or visiting http://www.SageCircle.com.  In addition, the cost is per login not per person. Feel free to schedule a meeting with your colleagues in a conference room and have all of them participate via a single ticket. Then afterwards you can discuss how to apply what you learned during the webinar.

We are scheduling two sessions to make it easy for you to fit the webinar into your busy schedule. The sessions will be held:

     October 20 at 10 AM Pacific

     October 27 at 11 AM Pacific

Certificate of Completion for AR Measurement

SageCircle’s Certificate of Completion is a feature of our training programs where we send a signed, hardcopy “Certificate of Completion” to AR professionals who have completed a series of training sessions on a particular topic. A “Certificate of Completion” will be a useful item to add to your resume as it shows you have invested in upgrading your AR skills and your commitment to the AR profession.

This webinar is one of the five sessions that fulfills the requirements for the Certificate for AR Measurement. Click on the links to see the descriptions, key issues and agenda for each webinar.

  1. Creating an AR Measurement Program
  2. Performance Metrics
  3. Operational Metrics
  4. Social Media Metrics
  5. Auditing the Spoken Word

If you have any questions about the webinar or wish to arrange a private session for your company, please call SageCircle at 503-636-1500 or send an email to “info [at] sagecircle.com”

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