• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

AR Operational Metrics: Key Management Tool – A SageCircle Webinar

AR Metrics & MeasurementAnalyst relations teams need to gather operational metrics to manage their program – measurements of the activities they do.  By tracking and balancing activities you can ensure that the correct analysts are being contacted in the best ways; you can ensure the most efficient use of staff time; and you can track overall AR activities against the AR strategic and tactical plan.

In this webinar we review various types of operational metrics, the processes needed to obtain the data, and methods for weighting and reporting these using various techniques such as a balanced scorecard.

Key Issues to be addressed in this webinar include:

  • Why are operational metrics important and what is their role?
  • What are the operational metrics needed to better manage the AR plan?
  • What are the best practices for collecting operational metrics?
  • What are the approaches for reporting to the team or as part of a broader reporting structure?

In this SageCircle Webinar, our strategists will provide a succinct analysis of the options for gathering and reporting operational metrics. Participants will come out of the webinar with best practices and tools that will help them collect and report on operations without adding significantly to AR’s workload.

Who Should Attend:

  • Analyst relations professionals and managers
  • Public relations professionals and managers

Agenda:

  • Role of operational metrics
  • Types of operational metrics
  • Incorporating operational metrics into your overall measurement program
  • Collecting data in an efficient manner
  • Out-tasking data collection to third-party firms
  • Using tools for operational metrics data collection
  • Reporting options

There will be plenty of time for your observations and questions.

The cost of this information-packed session is only $95. You can register by clicking here or visiting http://www.SageCircle.com.  In addition, the cost is per login not per person. Feel free to schedule a meeting with your colleagues in a conference room and have all of them participate via a single ticket. Then afterwards you can discuss how to apply what you learned during the webinar.

We are scheduling two sessions to make it easy for you to fit the webinar into your busy schedule. The sessions will be held:

     October 23 at 10 AM Pacific

     October 30 at 11 AM Pacific

Certificate of Completion for AR Measurement

SageCircle’s Certificate of Completion is a feature of our training programs where we send a signed, hardcopy “Certificate of Completion” to AR professionals who have completed a series of training sessions on a particular topic. A “Certificate of Completion” will be a useful item to add to your resume as it shows you have invested in upgrading your AR skills and your commitment to the AR profession.

This webinar is one of the five sessions that fulfills the requirements for the Certificate for AR Measurement. Click on the links to see the descriptions, key issues and agenda for each webinar.

  1. Creating an AR Measurement Program
  2. Performance Metrics
  3. Operational Metrics
  4. Social Media Metrics
  5. Auditing the Spoken Word

If you have any questions about the webinar or wish to arrange a private session for your company, please call SageCircle at 503-636-1500 or send an email to “info [at] sagecircle.com”

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