• Recent Posts: Influencer Relations

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Gartner Statement about the ZL Technologies lawsuit

SageCircle received the following official statement on October 21, 2009 from Gartner about the ZL Technologies lawsuit. Thanks to Andrew Spender, VP Corporation Communications (Twitter), for sending this.

“We are aware of the complaint filed in California by ZL Technologies regarding their location in a Gartner Magic Quadrant. While it’s not our practice to discuss pending litigation, we do consider this complaint to be completely without merit and have moved to dismiss it in the courts. While we regret that ZL Technology is dissatisfied with its location in the Magic Quadrant, we remain committed to providing our clients with independent research and advice about the products that we cover.” -Gartner, Inc.

ZLTI v Gartner in logos

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3 Responses

  1. The statement’s first reference to the plaintiff is “ZL Technologies.” Its second reference is to “ZL Technology.” Seems inconsistent.

    Otherwise, sounds like typical corporate lawsuit-response lawyer-speak.

  2. Social comments and analytics for this post…

    This post was mentioned on Twitter by carterlusher: Gartner’s official statement about the ZL Technologies lawsuit http://bit.ly/36De9v

  3. Hello,

    On December 4, 2009, ZL Technologies filed an amended complaint against Gartner, Inc. in the United States District Court for the Northern District of California. The Court granted ZL the opportunity to clarify and augment our earlier allegations of defamation and trade libel.

    In the first round of ZL’s legal dispute with Gartner, Gartner argued to the Court that its rankings and other statements in the proprietary “Magic Quadrant Reports” are merely opinions that are not based upon fact, and that they are understood as such by the readers of those reports. However, Gartner’s past statements in marketing materials, white papers, blogs and even the Magic Quadrant Reports themselves, assert that their research and analysts’ opinions are based on a body of facts compiled through what is asserted to be a rigorous process.

    The amended complaint clarifies ZL’s contentions about the inaccuracy of Gartner’s reports, the inherent conflict of interest arising out of Gartner’s voluminous business with the vendors it reviews, and its subsequent bias towards large and established vendors. The amended complaint also adds new detail about Gartner’s repeated claims that its research is based on objective fact—a position exactly opposite to the stance forwarded by Gartner in court.

    While this case is focused on ZL’s dispute with Gartner over the erroneous statements in Gartner’s publications, the issues here also implicate Gartner’s larger business model. Gartner plainly admits that it attempts to leverage value from its largest clients, many of whom are also vendors covered in the company’s research. ZL’s legal filings describe how that business model causes Gartner to favor those large companies at the expense of identifying the best technologies, thus misleading not just the vendors who are inaccurately reviewed by Gartner, but the consumers who base their IT purchasing decisions on Gartner’s biased research.

    ZL is seeking injunctive relief as well as compensatory and punitive damages from Gartner.

    The amended complaint can be found here: http://www.zlti.com/courtdocs/docs/First_Amended_Complaint.pdf

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