• Recent Posts: Influencer Relations

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    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Saleseforce.com AR opening – Director, Industry Analyst Relations

First we saw that vmware wants an AR manager with a sense of humor. salesforce.com agrees and adds…
 
  • A positive, flexible attitude and a sense of humor are essential
  • Appreciation of wine, cheese and chocolate
  •  
    Tip o’ of the hat to Peggy O’Neill for the tip about these essential job requiements.

    Logo - salesforceDirector, Industry Analyst Relations (click to visit site and apply)

    Location(s): San Francisco, CA – HQ

    Description: This is an amazing opportunity to work with the salesforce.com analyst relations team in a role with potential for growth. This member of the Analyst Relations team will oversee, develop and execute a range of programs, and help manage some of the top relationships in the industry analyst community. This person will be responsible for the overall strategy and success of the analyst relations program across both the CRM applications and Force.com platform. Reporting to the VP of Corporate Communications, this position will accelerate and evolve the existing AR program helping the company to: • Develop more strategic relationships with our growing community of analysts • Provide product management with strategic consultation on products and services • Partner with the sales enablement organization, assist in driving deals with analyst support • Collaborate with product marketing and corporate marketing to deliver content and programs to drive lead generation • Broaden visibility of the company, its strategy and core products The position requires a commitment to innovation, excellent understanding of the technology industry and cloud computing, and established relationships with industry analysts. Clear, concise and consistent communication skills are a must. This person must be comfortable with current market trends, competitive positioning and the cloud computing space. An amazing ability to multi-task and prioritize while maintaining a sense of humor is required. Initiative is your middle name.

    Responsibilities:

    • Set strategic direction, proactively make suggestions, conduct planning sessions and advice on positioning and tactics
    • Understand budgetary requirements across multiple firms, and assist in the direction and focus of spend
    • Establish measurement goals for the overall performance of the team and show results
    • Ability to be a product expert and capable of editing papers according to company messaging, provide direction on custom projects
    • Ownership over strategic custom projects
    • Demonstrates excellent judgment for company’s best interest, strong situational analysis, and has the ability to negotiate
    • Articulate company messages with external audiences to secure support both verbally and in writing
    • Ability to set strategic direction, proactively make suggestions, conduct planning sessions; and advise on positioning, tactics, and budgetary requirements
    • Be a great manager – lead/own international and/or cross functional projects, recruit and successfully manage headcount
    • Edit third-party papers according to company messaging; provide direction on custom projects
    • Lead/own international and/or cross functional projects, recruit and successfully manage headcount

    Required Skills/Experience:

    • BA/BS in Communications, Technology or Business preferred
    • 10-15+ years of experience in Analyst Relations in the technology industry
    • Previous experience in Product Marketing preferred
    • CRM, enterprise software and/or cloud computing experience highly desirable
    • Excellent communication, writing, editing, and project management skills
    • Proven ability to work under tight deadlines with limited resources
    • Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
    • Good relationships with top analysts
    • High level of energy, enthusiastic team player and dedication to excellence.
    • No ego – we are a small, dynamic team and everyone pitches in to get the job done
    • A positive, flexible attitude and a sense of humor are essential
    • Appreciation of wine, cheese and chocolate
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