• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Saleseforce.com AR opening – Director, Industry Analyst Relations

First we saw that vmware wants an AR manager with a sense of humor. salesforce.com agrees and adds…
 
  • A positive, flexible attitude and a sense of humor are essential
  • Appreciation of wine, cheese and chocolate
  •  
    Tip o’ of the hat to Peggy O’Neill for the tip about these essential job requiements.

    Logo - salesforceDirector, Industry Analyst Relations (click to visit site and apply)

    Location(s): San Francisco, CA – HQ

    Description: This is an amazing opportunity to work with the salesforce.com analyst relations team in a role with potential for growth. This member of the Analyst Relations team will oversee, develop and execute a range of programs, and help manage some of the top relationships in the industry analyst community. This person will be responsible for the overall strategy and success of the analyst relations program across both the CRM applications and Force.com platform. Reporting to the VP of Corporate Communications, this position will accelerate and evolve the existing AR program helping the company to: • Develop more strategic relationships with our growing community of analysts • Provide product management with strategic consultation on products and services • Partner with the sales enablement organization, assist in driving deals with analyst support • Collaborate with product marketing and corporate marketing to deliver content and programs to drive lead generation • Broaden visibility of the company, its strategy and core products The position requires a commitment to innovation, excellent understanding of the technology industry and cloud computing, and established relationships with industry analysts. Clear, concise and consistent communication skills are a must. This person must be comfortable with current market trends, competitive positioning and the cloud computing space. An amazing ability to multi-task and prioritize while maintaining a sense of humor is required. Initiative is your middle name.

    Responsibilities:

    • Set strategic direction, proactively make suggestions, conduct planning sessions and advice on positioning and tactics
    • Understand budgetary requirements across multiple firms, and assist in the direction and focus of spend
    • Establish measurement goals for the overall performance of the team and show results
    • Ability to be a product expert and capable of editing papers according to company messaging, provide direction on custom projects
    • Ownership over strategic custom projects
    • Demonstrates excellent judgment for company’s best interest, strong situational analysis, and has the ability to negotiate
    • Articulate company messages with external audiences to secure support both verbally and in writing
    • Ability to set strategic direction, proactively make suggestions, conduct planning sessions; and advise on positioning, tactics, and budgetary requirements
    • Be a great manager – lead/own international and/or cross functional projects, recruit and successfully manage headcount
    • Edit third-party papers according to company messaging; provide direction on custom projects
    • Lead/own international and/or cross functional projects, recruit and successfully manage headcount

    Required Skills/Experience:

    • BA/BS in Communications, Technology or Business preferred
    • 10-15+ years of experience in Analyst Relations in the technology industry
    • Previous experience in Product Marketing preferred
    • CRM, enterprise software and/or cloud computing experience highly desirable
    • Excellent communication, writing, editing, and project management skills
    • Proven ability to work under tight deadlines with limited resources
    • Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
    • Good relationships with top analysts
    • High level of energy, enthusiastic team player and dedication to excellence.
    • No ego – we are a small, dynamic team and everyone pitches in to get the job done
    • A positive, flexible attitude and a sense of humor are essential
    • Appreciation of wine, cheese and chocolate
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