• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

2010 planning tips – assessments

Analyst Relations PlanningAs we get closer to 2010 more analyst relations (AR) teams are engaging in the annual planning exercise. One of the ways to enhance the power of planning is to systematically and honestly assess the program and its accomplishments. 

Below is a quick check list of assessment techniques. You can listen to a discussion of some of these techniques on the November 3rd SageCircle AR Community podcast which you can listen to by clicking here.

SageCircle Technique:

  • Conduct an audit of how AR has performed in the last year
  • Conduct an audit of what AR has accomplished in the last year
  • Ruthlessly evaluate how AR is allocating its time
  • Do a zero-based rethink of all spending, especially Forrester and Gartner expenditures
  • Poll AR’s internal stakeholders on perceptions about AR’s role and business value
  • Survey analysts on AR’s effectiveness
  • Leverage SageCircle’s Analyst Relations Diagnostic™ service (free for non-clients)

SageCircle Advisory clients are encouraged to schedule a phone-based inquiry to review information from assessments, brainstorm priorities for next year, critique draft AR plans and any other planning needs.

Bottom Line: Planning starts with an honest assessment. AR teams need to check their past year performance, allocation of resources, and internal and external stakeholder perceptions to make AR planning an effective tool. 

Question: AR – What other types of assessment tools do you use?

Join us for the December AR Coffee Talk on “End of Year Check List”

December brings the holidays, but also tasks that should be completed before 2010.  This AR Coffee Talk will review those planning activities that can make the start of the New Year smooth and productive.  We will provide checklists, but bring your ideas to share. There are three sessions to make it easy to schedule:

  1. December 2 at 10 AM Pacific  Free – Click here to register
  2. December 8 at  9  AM Pacific  Free – Click here to register
  3. December 14 at 8 AM Pacific  Free – Click here to register
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