• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Twitter Lists – A dual-edged sword for analyst relations

icon-social-media-blue.jpgTwitter has rolled out a new feature called “Lists” that permits any user to publish a list of Twitter handles. If someone else clicks on that list (e.g., simple example) they can easily see all the tweets from everybody on that list. Also by clicking on the “View List Page” to the right of the list title, you can see all the handles associated with that list. This new feature makes it very easy to follow a list so that you can go to it with a single click. 

It is very easy to create a list, just click on “New List” in the right hand navigation bar of your Twitter.com page; type in a title; select the Privacy status of Public or Private; and start adding handles to your list. Adding handles can be done from a simple search function, your “Following” or “Followers” list (Lists icon to right of the avatar), or from someone’s profile page. Your list will then show up in the right hand navigation bar. Lists can be broad (e.g., Gartner’s single list of all analysts) or targeted (e.g., Forrester’s multiple lists of analysts by client type).

You can find links to the analyst firm Twitter Lists on Carter’s Twitter page www.twitter.com/carterlusher. As of this blog post, seven Lists by analyst firms have been identified. If you have found other analyst firm Lists please sent a link to “info [at] sagecircle [dot] com” and we’ll add them to the list of lists.

However, there are more aspects to Twitter Lists than the ones mentioned above. SageCircle clients can set up an inquiry to get a quick tutorial on Twitter tips and tricks, which includes the use of Lists.

This new Twitter feature can be a useful tool for analyst relations (AR) teams. For instance, there could be a List for all the member of the AR team to make it easy for analysts to find all the relevant AR team members to follow. There could be lists for your company’s thought leaders or the domain experts for a particular product or market. These are all great ways to promote your colleagues or others and increase their followers, especially analysts.

What about an AR team’s analyst lists? Could they be turned into a Twitter List so that it would be easy for AR’s colleagues to find and follow relevant analysts? While simple to do, would you want to publish a list of your analysts for the entire world – including your competitors – to see? We think not and do not recommend that our clients create such analyst Twitter Lists. Unfortunately, the Privacy setting for Lists currently only provides totally Public or completely Private access so there is no way to restrict who can use your Twitter Lists. This is unfortunate as a Twitter List of analysts would make it very easy for AR’s colleagues to find the relevant analysts to follow, either directly or via the list. SageCircle has developed a workaround for this issue that we have sent to our clients in a SageInsight.

SageCircle Technique:

  • Develop an AR team guideline for how to use Twitter Lists
  • Train AR team members and other relevant stakeholders on the best practices for Twitter Lists
  • Invite, where relevant, analysts to follow your lists
  • Promote your Twitter lists in your emails to analysts, newsletters, email signature block, and so on

Bottom Line: Twitter Lists can be a very useful tool for AR teams. However, care must be taken not to provide sensitive information to competitors.

Question: Have you started using Twitter Lists? If so, what do you think?

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