• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

AR Job Opening – Neustar

Analyst Relations Manager

  • Job ID: 2009-2415 (click here to apply, search on job ID)
  • Location: US-VA-Sterling
  • Posted Date: 11/23/2009

Overview:  The Industry Analyst Relations Manager owns and builds analyst relationships to propagate messaging, positively influencing analysts to speak and write about Neustar.

Responsibilities:

  • Develops analyst plan in support of line of business and corporate goals.
  • Assists in go-to-market, product launches, and vertical and geographic market growth via analyst relations activities.
  • Ensures Neustar written coverage. Stays current on upcoming research agendas and coverage areas and reaches out as applicable.
  • Utilizes social media to determine analyst influence, tonality and plans appropriate response.
  • Innovates. Continuously seeks improvement. Stays current on best business practices. Seeks out of the box methods to improve.
  • Executes on thought leadership component of AR through trend research / surveys.
  • Develops metrics and reporting.
  • Manages contractual relationships.
  • Stays on top of analyst opinion of Neustar and analyst opinion on trends. Able to report on both to senior management.

Qualifications:

Minimum of 6 years of experience in a communications or marketing field. Will consider a sales or project manager background as well. Must have basic computer skills. Must have a college degree. AR experience a plus but not mandatory. Some knowledge of project management is a plus. Must be internet and application savvy. Knowledge of Excel, PowerPoint, Word, Outlook a must.

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