• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

AR Job Opening – Neustar

Analyst Relations Manager

  • Job ID: 2009-2415 (click here to apply, search on job ID)
  • Location: US-VA-Sterling
  • Posted Date: 11/23/2009

Overview:  The Industry Analyst Relations Manager owns and builds analyst relationships to propagate messaging, positively influencing analysts to speak and write about Neustar.

Responsibilities:

  • Develops analyst plan in support of line of business and corporate goals.
  • Assists in go-to-market, product launches, and vertical and geographic market growth via analyst relations activities.
  • Ensures Neustar written coverage. Stays current on upcoming research agendas and coverage areas and reaches out as applicable.
  • Utilizes social media to determine analyst influence, tonality and plans appropriate response.
  • Innovates. Continuously seeks improvement. Stays current on best business practices. Seeks out of the box methods to improve.
  • Executes on thought leadership component of AR through trend research / surveys.
  • Develops metrics and reporting.
  • Manages contractual relationships.
  • Stays on top of analyst opinion of Neustar and analyst opinion on trends. Able to report on both to senior management.

Qualifications:

Minimum of 6 years of experience in a communications or marketing field. Will consider a sales or project manager background as well. Must have basic computer skills. Must have a college degree. AR experience a plus but not mandatory. Some knowledge of project management is a plus. Must be internet and application savvy. Knowledge of Excel, PowerPoint, Word, Outlook a must.

%d bloggers like this: