• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Analyst Ecosystem News – People on the Move

Icon - newsTip o’ the hat to many tipsters who provide us with the following tips. Alas, they are all shy so they requested that their names not be used. 

Arrivals:

  • Forrester – Nigel Fenwick (Twitter, personal blog) covering CIO issues
  • Forrester – Augie “August” Ray (Twitter, personal blog) covering social computing
  • SynergyACG – Eve Griliches (Twitter) covering telecommunications equipment. Prior to SynergyACG Eve was a Director at IDC.

Departures:

  •  AMR Research – Janet Sherlock covering retail is leaving to take the CIO position at a retailer
  • AMR Research – C.J. Wehlage covering high technology vertical is leaving
  • Forrester – Paul Roehrig covering IT services is leaving for Cognizant, a vendor
  • Gartner – Arabella Hallawell covering anti-virus, endpoint, email security and web filtering security markets has left for Sophos,  a vendor
  • Gartner – Frank Kenney (Twitter – corrected) covering marketing and advertising technology trends has left for Ipswitch, a vendor

Tip o’ the hat to Gartner PR for noticing that we had the wrong Twitter address associated with Frank Kenney. We apologise for the error.

Any analyst departure is news

In the blog post A potpourri of observations and comments about the analyst ecosystem and social media we indicated that the departure of a particular analyst “is not news.” Well, we got some emails expressing disagreement with that characterization as it was big news for them. And the writers were quite right in upbraiding us. What we were referring to in that post was that analysts leaving firms were normal turnover, unlike the layoffs at various firms this year. So this particular departure was not news like layoffs are news. Oops, poorly worded. Our correspondents are absolutely correct that the departure of an analyst that happens to be in one of an AR team’s most relevant analysts is news for that AR team. Period. The departure of a highly relevant analyst should cause the AR team to leap into dynamic action, such as determining who is the interim analyst covering that topic and getting them briefed.

Thanks for the emails. Agree or disagree, we welcome your responses to what we post whether by blog comment, Tweet or good old email. Contact us at “info (at) sagecircle (dot) com” or 503-636-1500.

Send SageCircle your tips

Are you or someone you know in analyst relations (AR) or at an analyst firm on the move? Please let us know and we’ll post the news in future editions of People on the Move. Send us the information to info [at] sagecircle dot com.

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