• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

Analyst Ecosystem News – People on the Move

Icon - newsTip o’ the hat to many tipsters who provide us with the following tips. Alas, they are all shy so they requested that their names not be used. 

Arrivals:

  • Forrester – Nigel Fenwick (Twitter, personal blog) covering CIO issues
  • Forrester – Augie “August” Ray (Twitter, personal blog) covering social computing
  • SynergyACG – Eve Griliches (Twitter) covering telecommunications equipment. Prior to SynergyACG Eve was a Director at IDC.

Departures:

  •  AMR Research – Janet Sherlock covering retail is leaving to take the CIO position at a retailer
  • AMR Research – C.J. Wehlage covering high technology vertical is leaving
  • Forrester – Paul Roehrig covering IT services is leaving for Cognizant, a vendor
  • Gartner – Arabella Hallawell covering anti-virus, endpoint, email security and web filtering security markets has left for Sophos,  a vendor
  • Gartner – Frank Kenney (Twitter – corrected) covering marketing and advertising technology trends has left for Ipswitch, a vendor

Tip o’ the hat to Gartner PR for noticing that we had the wrong Twitter address associated with Frank Kenney. We apologise for the error.

Any analyst departure is news

In the blog post A potpourri of observations and comments about the analyst ecosystem and social media we indicated that the departure of a particular analyst “is not news.” Well, we got some emails expressing disagreement with that characterization as it was big news for them. And the writers were quite right in upbraiding us. What we were referring to in that post was that analysts leaving firms were normal turnover, unlike the layoffs at various firms this year. So this particular departure was not news like layoffs are news. Oops, poorly worded. Our correspondents are absolutely correct that the departure of an analyst that happens to be in one of an AR team’s most relevant analysts is news for that AR team. Period. The departure of a highly relevant analyst should cause the AR team to leap into dynamic action, such as determining who is the interim analyst covering that topic and getting them briefed.

Thanks for the emails. Agree or disagree, we welcome your responses to what we post whether by blog comment, Tweet or good old email. Contact us at “info (at) sagecircle (dot) com” or 503-636-1500.

Send SageCircle your tips

Are you or someone you know in analyst relations (AR) or at an analyst firm on the move? Please let us know and we’ll post the news in future editions of People on the Move. Send us the information to info [at] sagecircle dot com.

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