• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Gartner acquires AMR Research – roundup of posts

SageCircle has published a number of posts concerning the acquisition of AMR Research by Gartner, Inc. This blog post will be a convenient go-to place for a roundup of other SageCircle articles. The posts are listed in reverse chronological order.

In addition to this public information, SageCircle Advisory and Online SageContent Library received a SageFlash with deeper analysis and more recommendations. Furthermore, many clients used the event as the trigger for an inquiry with a SageCircle strategist to discuss the implication of AMR being swallowed up by Gartner.

  1. Highly recommended – Participating in the Gartner Quarterly AR Call on January 7, 2010
  2. Ovum ups the ante in campaign to recruit AMR analysts and sales representatives
  3. Analyst departures start at AMR Research
  4. Questions from the SageCircle webinar on Gartner’s acquisition of AMR Research
  5. Special offers for AMR Research’s clients, sales professionals and analysts
  6. Announcing the SageCircle free webinar on Gartner’s acquisition of AMR Research
  7. Gartner Acquiries AMR Research for $64m

Replay of the webinar “SageCircle Analysis of Gartner’s acquisition of AMR Research” is now available. To receive a link and password to watch a streaming version of the webinar please email “info [at] sagecircle [dot] com”. Please include your job title and company name. Agenda:

  • Basics of the deal
  • SageCircle Analysis of AMR’s and Gartner’s Motivation
  • Highlights from Gartner AR Community Call
  • Commentary on Points from Gartner AR Community Call
  • Recommendations for Research Clients
    • Enterprise
    • Vendors
  • Recommendations for Vendor AR Teams

What should you do if one your top ranked analyst firms is involved in a merger & acquisition event?

SageCircle is your hotline for breaking analyst newsM&A will be part of the analyst ecosystem in 2010 and beyond. Whenever there is a significant event in the analyst market, SageCircle clients receive an immediate SageFlash with analyis and recommendations on the steps research consumers and AR should do. In addition, Advisory clients can schedule a phone-based inquiry to discuss how to apply these steps to their particular situation. We can do individual calls as well as a teleconference for an enterprise’s or vendor’s entire team.
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Non-clients can quickly and easily sign up for a two-hour Advisory Hour Block for only $495. Please give SageCircle a call at 503-636-1500 if you want to discuss the implications of this layoff.

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