Posted on May 7, 2009 by sagecircle
On May 6, 2009 the Gartner Ombudsman blog had the following post Gartner External Use Policy: We Mean It where they called out a vendor by name for copyright violation. The violation was clear: distributing a research note without purchasing reprint rights. Frankly, this sort of blog post is only a slap on the wrist because what is the price that the vendor is going to pay? Lost sales? SageCircle doubts that an enterprise IT manager will not buy the vendor’s products simply because the sales representatives are handing out a research note.
Of course, Gartner would not do something improper like downgrade the vendor in published research like moving the dot on a Magic Quadrant down and to the left. But there could be other steps taken. Because we were curious about whether Gartner is willing to take further steps we left this comment on the Gartner Ombudsman post: “Besides this post, what other steps is Gartner taking to punish this vendor? Legal? Not permitting the vendor to brief Gartner analysts? Canceling the Gartner contract so the company can no longer talk with analysts via inquiry?” It will be interesting to see if Gartner is willing to take other steps to enforce its copyrights.
Even if this particular vendor does not pay a further price for this violation, vendors must respect all analyst firms’ copyrighted material no matter if the firm is a boutique, a small firm, or large firm. This even includes Continue reading
Filed under: Analyst business practices | Tagged: analyst relations, AR, copyright | 9 Comments »
Posted on November 13, 2008 by sagecircle
Note: This post primarily concerns analysts who are employees of large firms like AMR, Forrester, Gartner and IDC. Analysts who are single practitioners or owners/partners in boutique firms have different compensation motivations.
Understanding how a person is compensated for their job can provide critical insights into his or her motivations and how to influence them. As a consequence, we receive frequent questions from clients regarding analyst compensation models. When considering this issue, it is important to realize that analysts have a complex web of compensations. The reality is that money is not the sole form of compensation for the analysts. For the good analyst, visibility in the industry and their perceived impact on companies and markets form important components of their total perceived compensation.
First, there are the traditional cash components of salary and bonus. For the most part, analyst salaries are not as high as many vendors believe them to be. Like most businesses, analyst firms do try to save money by offering salaries at the lower end of the scale for jobs requiring the level of experience that senior analyst positions require. Bonuses are typically Continue reading
Filed under: Analyst business practices, Analyst industry | Tagged: analyst relations, AR | Comments Off on How do analysts get compensated? [AR practitioner question]
Posted on July 7, 2008 by sagecircle
Especially vendors with scheduled briefings, consulting days, or key projects by analysts who submit their resignations
Analyst relations (AR) professionals are sometimes blindsided in the final preparations for a long scheduled briefing, analyst summit, or analyst consulting day (aka SAS) to discover that the analyst had submitted his or her resignation several weeks before. Worse yet are situations where the vendor has just conducted a briefing only to learn days later that the analyst has just left the firm. Either way it is bad for AR who now has to scramble to change plans and could experience the wrath of executives who perceive that AR just wasted their time by being uninformed.
For a variety of reasons, analyst firms are reluctant to admit that an analyst is leaving the firm. However, these reasons are insufficient for withholding critical information from AR teams who work hard to facilitate the flow of information from the vendor to the analyst firms. It is not appropriate for the firm to arrange a last minute substitution without Continue reading
Filed under: Analyst business practices, Analyst industry, Commentary | Tagged: analyst layoffs, analyst relations, analyst resignation, analysts, AR, industry analysts, IT analysts, tech analysts | 3 Comments »
Posted on July 4, 2008 by sagecircle
Some analyst relations (AR) managers are lucky in that their executives really get the analysts and their impact on the vendor’s leads and sales deals. Alas, not all AR professionals are so lucky. However, there is a resource to use to educate* executives about the impact of the analysts – the analysts’ own words. For example, here is a throwaway line by Forrester analyst Jeremiah Owyang in Starting the Forrester Wave: White Label Social Networks and Community Platforms:
“I get asked daily in one medium or another who to buy”
Jeremiah is very good about keeping vendors and end-user clients alike up-to-date on what he is working on via his blog posts. This particular line was not bragging, but explaining one purpose of the Forrester Wave, which is to help technology buyers develop their short list of vendors to invite to a bid. Because it was not the main purpose of the post, I think that makes it even more powerful education tool as it Continue reading
Filed under: Analyst business practices, AR management, Vendor Sales and Analysts | Tagged: analyst relations, analysts, AR, Forrester, Forrester Wave, industry analysts, IT analysts, Jeremiah Owyang, tech analysts, Web Strategy by Jeremiah | 3 Comments »
Posted on May 21, 2008 by sagecircle
Tips started coming into SageCircle last night. Over the last twelve hours we have identified five six of the eight analysts. Out of respect to the analysts we will not publish the names.*
In an e-mail exchange with SageCircle, IDC Corporate Communications Director Michael Shirer released the following statement:
- On May 20, IDC reduced its U.S. headcount by 23 — this represents 1% of IDC’s 1,680 employees worldwide.
- Most of the staff reductions came from Continue reading
Filed under: Analyst business practices, AR management, News | Tagged: analyst layoffs, analyst relations, IDC, industry analysts, layoffs | 3 Comments »
Posted on May 21, 2008 by sagecircle
SageCircle has learned that IDC has initiated a round of analyst layoffs. At this time the exact number of staff and coverage is not known. AR teams need to hope for the best for their favorite IDC analysts, but plan for the worst.
Of course, layoffs impact real people with families and obligations. Often AR people are genuinely friendly with the analysts they work with and this sort of news can be a shock. Unfortunately for AR professionals, analyst firm layoffs also raise important issues that need to be addressed ASAP no matter how much sympathy they feel for the analysts caught in the layoffs.
The stark reality is that an analyst firm will not admit that Continue reading
Filed under: Analyst business practices, AR management, News | Tagged: analyst layoffs, analyst relations, IDC, layoffs | 7 Comments »