Posted on December 16, 2009 by sagecircle
SageCircle has published a number of posts concerning the acquisition of AMR Research by Gartner, Inc. This blog post will be a convenient go-to place for a roundup of other SageCircle articles. The posts are listed in reverse chronological order.
In addition to this public information, SageCircle Advisory and Online SageContent Library received a SageFlash with deeper analysis and more recommendations. Furthermore, many clients used the event as the trigger for an inquiry with a SageCircle strategist to discuss the implication of AMR being swallowed up by Gartner.
- Highly recommended – Participating in the Gartner Quarterly AR Call on January 7, 2010
- Ovum ups the ante in campaign to recruit AMR analysts and sales representatives
- Analyst departures start at AMR Research
- Questions from the SageCircle webinar on Gartner’s acquisition of AMR Research
- Special offers for AMR Research’s clients, sales professionals and analysts
- Announcing the SageCircle free webinar on Gartner’s acquisition of AMR Research
- Gartner Acquiries AMR Research for $64m
Replay of the webinar “SageCircle Analysis of Gartner’s acquisition of AMR Research” is now available. To receive a link and password to watch a streaming version of the webinar please email “info [at] sagecircle [dot] com”. Please include your job title and company name. Agenda:
- Basics of the deal
- SageCircle Analysis of AMR’s and Gartner’s Motivation
- Highlights from Gartner AR Community Call
- Commentary on Points from Gartner AR Community Call
- Recommendations for Research Clients
- Recommendations for Vendor AR Teams
What should you do if one your top ranked analyst firms is involved in a merger & acquisition event?
M&A will be part of the analyst ecosystem in 2010 and beyond. Whenever there is a significant event in the analyst market, SageCircle clients receive an immediate SageFlash with analyis and recommendations on the steps research consumers and AR should do. In addition, Advisory clients can schedule a phone-based inquiry to discuss how to apply these steps to their particular situation. We can do individual calls as well as a teleconference for an enterprise’s or vendor’s entire team.
Non-clients can quickly and easily sign up for a two-hour Advisory Hour Block for only $495. Please give SageCircle a call at 503-636-1500 if you want to discuss the implications of this layoff.
Filed under: Analyst industry, News | Tagged: AMR Research, analyst relations, AR, Gartner | 1 Comment »
Posted on December 16, 2009 by sagecircle
Focusing on the IT analyst business, its beginnings and weaknesses in the original model bringing technology and business together over the course of the last 20 years.
Panelists: Jonathan Yarmis with Gideon Gartner and Carter Lusher
Click here or on the graphic to play the video
Filed under: Analyst industry | Tagged: analyst relations, AR, Carter Lusher, Gideon Gartner, Jonathan Yarmis | 1 Comment »
Posted on December 10, 2009 by sagecircle
12/10/09 9:35 am PT – Initial post
SageCircle received a credible tip and subsequently confirmed that AMR Research VP Lora Cecere, who managed a team of analysts on how to drive greater value from the supply chain, is leaving AMR. At this point we do not know the circumstances, e.g., whether Lora left voluntarily or was part of a downsizing due to Gartner’s acquisition. SageCircle had received reports that Lora was one of AMR’s top producers. Lora had been at Gartner from 2000-02.
This comes in wake of the Gartner SVP of Research Peter Sondergaard’s announcement that all analysts had been given offer letters to stay with the new AMR. This could be the case of an analyst deciding not to join the new firm or AMR doing some downsizing prior to the official takeover by Gartner to spare the new owners the task of laying off analysts they said they would retain.
If you have tips about analysts who are leaving AMR Research or related research areas at Gartner, please send them to “info [at] sagecircle [dot] com” and we will confirm them before posting them.
Replay of the webinar “SageCircle Analysis of Gartner’s acquisition of AMR Research” is now available. To receive a link Continue reading
Filed under: Analyst industry, News | Tagged: acquisition, AMR Research, analyst, analyst relations, AR, Gartner, Lora Cecere, Peter Sondergaard | 6 Comments »
Posted on December 9, 2009 by sagecircle
This information was provided originally as a comment to an existing blog post. It is being promoted to a full blog post to ensure that the news receives proper attention.
Tip o’ the hat to Rob Elliott of ZL Technologies for this update…
On December 4, 2009, ZL Technologies filed an amended complaint against Gartner, Inc. in the United States District Court for the Northern District of California. The Court granted ZL the opportunity to clarify and augment our earlier allegations of defamation and trade libel.
In the first round of ZL’s legal dispute with Gartner, Gartner argued to the Court that its rankings and other statements in the proprietary “Magic Quadrant Reports” are merely opinions that are not based upon fact, and that they are understood as such by the readers of those reports. However, Gartner’s Continue reading
Filed under: Analyst industry | Tagged: analyst relations, AR, Gartner, lawsuit, Magic Quadrant, ZL Technologies, ZL Technology | Comments Off
Posted on December 8, 2009 by sagecircle
On December 1, 2009, Forrester Research announced the acquisition of Strategic Oxygen from Monitor. Strategic Oxygen provides marketing professionals with data to help target marketing campaigns more effectively. While of interest to Technology Product Management & Marketing Professionals, it will be a separately-priced offering and not included in that RoleView.
This acquisition is of little interest to analyst relations (AR) teams as Strategic Oxygen does not track IT or telecommunications markets nor does it advise enterprise technology buyers on products from vendors like Accenture, Cisco, IBM, or SAP.
In a case of bad luck from a publicity point-of-view, Forrester announced the acquisition on the same day that Gartner acquired AMR Research. The Gartner acquisition overshadowed the Forrester announcement, but that does not mean that Forrester’s M&A move is less significant. Rather, it provides important insights into Forrester’s strategy.
The first insight is that M&A continues to be an ongoing tool for Forrester even though it has been quiet on that front since the JupiterResearch acquisition in July 2008. Forrester is sitting on approximately a quarter-billion in cash, cash equivalents, and short term investments. It also generates very good cash flow from operations so it definitely has the resources for an aggressive M&A strategy. Forrester simply takes a conservative approach to M&A to ensure a high level of success.
The second insight is that Forrester continues to look beyond the IT organization. Forrester did not have a significant presence in the IT organization prior to closing its acquisition of Giga in early 2003. The Giga acquisition gave it a substantial footprint in the IT organization, likely making it the number two end user advisory firm after Gartner. While Forrester’s end-user clients provide a steady revenue stream, it has done its recent primary investment in expanding its Continue reading
Filed under: Analyst industry | Tagged: acquisition, analyst relations, AR, buys, Forrester, Forrester Research, Strategic Oxygen | Comments Off
Posted on December 3, 2009 by sagecircle
Not surprisingly, the acquisition of AMR Research by Gartner is inspiring other analyst firms to launch campaigns to capture AMR clients, sales team members, and even analysts.
Two firms that have already announced client switch campaigns include Ovum (see here) and Ventana Research (click here). For research consumers who are looking for market and product/services insights and advice, rather than access to a firm for influencing purposes, this could be an opportunity to purchase access to analysts at a very competitive rate. At a minimum, enterprises and vendors with AMR contracts coming up for renewal should talk to Ovum and Ventana, if these firms have research relevant to you.
Ovum is also interested in talking with AMR analysts and sales representatives. For more information, please contact Rosemary Masterson (email).
Any analyst firm with special deals for AMR or Gartner clients, sales representatives, or analysts should notify SageCircle at Continue reading
Filed under: Analyst industry | Tagged: AMR Research, analyst relations, AR, Gartner, Ovum, Ventana Research | 4 Comments »