
Category: AR-Sales Partnership


Dave Eckert: Five things analyst relations must provide to sales

Negative Research Note Threatens Incumbent Status

Selling the Concept of an AR-Sales Partnership – November AR Coffee Talk

How AR used analyst inquiry to help an end user make a decision leading to a $1.2m win (Case Study)

Rapid Response by AR saves a $35 Million Deal (Case Study)

Sales impact is the ultimate proof of analyst relevance

Launching the AR-Sales Partnership: It’s Not About Pushing Out Research Reprints

So you were left off a Wave or Magic Quadrant – what next?

Analysts can be excellent guest speakers at Sales training sessions

Take a retail approach early in an AR Sales-Partnership to drive adoption

Support sales managers as well as feet-on-the-street sales representatives
![Asking analysts about sales impact [Practitioner Question]](https://i0.wp.com/sagecircle.wordpress.com/files/2008/01/icon-dollar-euro.jpg?resize=450%2C450&crop=1)
Asking analysts about sales impact [Practitioner Question]

Getting started with an AR-Sales Partnership is as simple as 1-2-3

Does your Sales Force Hunger for Information about the IT Analysts?

Encouraging your Sales Force to ask Questions

AR-Sales Partnership is powerful… and scary

Leverage the existing sales infrastructure, don’t reinvent the wheel

AR-Sales partnering – comments from AR managers at the Coffee Talk

Do I place my bets on AR-Sales partnering or adopting social media?

AR & Recession – AR needs to help Sales deal with analysts’ cost cutting advice

Gartner Consulting could be lurking in the background of active sales opportunities

AR’s evolution from a cost center to something more akin to a strategic profit center

Quantifying the Impact of the Analysts on Sales

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