Category: Measurement
AR Operational Metrics: Key Management Tool – A SageCircle Webinar
AR Performance Metrics: Reporting Strategic Accomplishments not Activities – A SageCircle Webinar
Spoken Word Audits: Eavesdropping on Analyst and End-user Client Conversations – A SageCircle Webinar
Sales impact is the ultimate proof of analyst relevance
Executives care about operational metrics – a dead idea
Why an AR measurement program is important
Where do social media metrics fit into an AR measurement program? [Practitioner Question]
Want lots of analyst mentions in research, the press and social media? Simple, just screw up.
AR Performance Metrics – July AR Coffee Talk
The Top 5: AR Metrics Mistakes
Knowing when an analyst is kicking off a research project – one of the paybacks for monitoring social media
Spoken word audits are great tools and not hard to do
Defining “Spoken Word Audit”
Rebutting the spoken word – can you really know what analysts are saying? [AR practitioner question]
Responding to Analysts’ Published Comments – Speed is Essential
Planning and Measurement: more than activities, these are essential components of effective AR
The process for developing an AR Strategic & Tactical Plan
When calculating impact sales impact, remember analysts impact multiple vendors on the same deal
Gathering data for measuring analyst impact on sales
How third parties can help with data collection
Making Data Collection for Measurement Practical [AR Practitioner Question]
Monitoring Analyst Opinion within the Context of Measurement
AR Measurement – Moving beyond operational metrics
Building a Community 
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