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  • Recent Posts: Kea SageCircle

    AR Classics: Identifying and Measuring Impact and Influence

    AR Classics: Identifying and Measuring Impact and InfluenceHow can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts start to track their impact in the fullest way, they will always be underestimated by suppliers in the high technology and telecommunications industries. Back in 2015, when this was posted, Edelman’s Read more about AR Classics: Identifying and Measuring Impact and Influence[…]

    Investor relations head takes over AR at Tata

    Investor relations head takes over AR at TataThe IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its head of investor relations (IR). It would be unimaginable in most firms, and perhaps Tata Consultancy Services (TCS) is one of the few firms that can do that well. Tata Sons’ Read more about Investor relations head takes over AR at Tata[…]

    Peter O’Neill joins Kea Company as Research Director

    Peter O’Neill joins Kea Company as Research DirectorLONDON. February 1st 2018 — Longtime industry analyst Peter O’Neill has been appointed Research Director by Kea Company, the world’s largest analyst relations (AR) consultancy. O’Neill was previous research director at Forrester Research, leading the firm’s services for analyst relations professionals as well as research for B2B Marketing professionals.   At Kea Company, O’Neill will Read more about Peter O’Neill joins Kea Company as Research Director[…]

    AR Classics: Barbara French on how to grab an Influential Analyst’s Attention

    AR Classics: Barbara French on how to grab an Influential Analyst’s AttentionBarbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst relations. We especially appreciated these points in the article. Marketers can use analysts and analyst research to add credibility to their businesses without ever having the analyst specifically endorse their company. Read more about AR Classics: Barbara French on how to grab an Influential Analyst’s Attention[…]

    What research users can learn from analysts’ use of competitors’ analysis

    What research users can learn from analysts’ use of competitors’ analysisFor the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’ use of competitors’ analysis Although our Analyst Value Survey reports and Firm Awards exclude many analysts’ responses, this supplementary analysis suggests that many analysts are regular uses of research produced by Read more about What research users can learn from analysts’ use of competitors’ analysis[…]

Reading List for January 30, 2008

icon-fountain-pen.jpgAt Technobabble 2.0 Jonny Bentwood posted Aberdeen Group – guns for hire? as a response to a Wall Street Journal article questioning Aberdeen’s business model. Interesting comments including one from Aberdeen’s CEO.

Barbara and I are debating the coverage of emerging technologies in the Tekrati Keeping Tabs post Gartner is not the only analyst on emerging tech

Phil Fersht, experienced outsourcing analyst who recently joined AMR, posted What outsourcing research does the industry need? to solicit ideas for his research agenda. Good use of social media for community building and research.

Hill and Knowlton has a UK cut of its Influencing Technology Decision Makers survey available for download at Influencing Technology Decision Makers.

In Bloor on Analyst Relations, Analyst Insight’s David Rossiter gives a heads up about Robin Bloor blogging on AR best practices. Good. The more tips and insights the better.

Duncan Chapple on Analyst Equity posts CIOs continue to put research and print before Google about a survey of 300 senior IT decision makers in Germany, the UK and France.

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Reading List for January 24, 2008 – Social Media Index, transparency, too cool for school

icon-fountain-pen.jpgOn my personal blog, Food Notebook, I use to have a regular feature every Wednesday that highlighted interesting items from various sources (for example Media Roundup – 8/22/07). I always had lots of content to pull from and it was fun to do. I anticipated doing the something similar here on the SageCircle blog. Alas, there is not that much regular content on the web about the IT analysts and the folks who interact with them. So the “Reading List” will be an irregular feature until more people and publications start creating content about the analysts – hint, hint.

Keep those calls and emails coming… by Bob or John at HP Corporate AR suggesting that analysts who work on emerging technologies proactively call them, because Continue reading

Forrester’s Charlene Li on 60 Minutes this Sunday, January 13th, to discuss Facebook

60min_21.jpgCongratulations to Charlene for this plum media opportunity. This is very positive for the social media industry as photo-charlene-li.gifCharlene is a knowledgeable observer who has a knack for giving the press clear and concise sound bites that educate without sensationalizing the topic at hand. Check out “Facebook (and me) on 60 Minutes” for details. I for one will be recording the show to make sure I don’t miss it.

Hill and Knowlton’s Tech Decision Makers Study

Interesting press release from our friends at H&K on Industry Analysts, Print Media Leading Influencers in IT Decisions. This concerns the nearly annual study H&K commissions to interview (much better and more expensive than a web survey) IT buyers about where they get their information and advice on purchasing decisions. Continue reading

The Curse of Knowledge

Innovative Minds Don’t Think Alike is an essay by Janet Rae-Dupree in today’s Sunday New York Times Business section. The first paragraph is what really caught my attention: “It’s a pickle of a paradox: As our knowledge and expertise increase, our creativity and ability to innovate tend to taper off. Why? Because the walls of the proverbial box in which we think are thickening along with our experience.” Hmm, I bet we all have come up against this “curse of knowledge” when a top analyst won’t consider something new or a highly experienced colleague won’t consider an innovative AR technique. The essay is well worth reading.