• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Reading List for January 30, 2008

icon-fountain-pen.jpgAt Technobabble 2.0 Jonny Bentwood posted Aberdeen Group – guns for hire? as a response to a Wall Street Journal article questioning Aberdeen’s business model. Interesting comments including one from Aberdeen’s CEO.

Barbara and I are debating the coverage of emerging technologies in the Tekrati Keeping Tabs post Gartner is not the only analyst on emerging tech

Phil Fersht, experienced outsourcing analyst who recently joined AMR, posted What outsourcing research does the industry need? to solicit ideas for his research agenda. Good use of social media for community building and research.

Hill and Knowlton has a UK cut of its Influencing Technology Decision Makers survey available for download at Influencing Technology Decision Makers.

In Bloor on Analyst Relations, Analyst Insight’s David Rossiter gives a heads up about Robin Bloor blogging on AR best practices. Good. The more tips and insights the better.

Duncan Chapple on Analyst Equity posts CIOs continue to put research and print before Google about a survey of 300 senior IT decision makers in Germany, the UK and France.

Reading List for January 24, 2008 – Social Media Index, transparency, too cool for school

icon-fountain-pen.jpgOn my personal blog, Food Notebook, I use to have a regular feature every Wednesday that highlighted interesting items from various sources (for example Media Roundup – 8/22/07). I always had lots of content to pull from and it was fun to do. I anticipated doing the something similar here on the SageCircle blog. Alas, there is not that much regular content on the web about the IT analysts and the folks who interact with them. So the “Reading List” will be an irregular feature until more people and publications start creating content about the analysts – hint, hint.

Keep those calls and emails coming… by Bob or John at HP Corporate AR suggesting that analysts who work on emerging technologies proactively call them, because Continue reading

Forrester’s Charlene Li on 60 Minutes this Sunday, January 13th, to discuss Facebook

60min_21.jpgCongratulations to Charlene for this plum media opportunity. This is very positive for the social media industry as photo-charlene-li.gifCharlene is a knowledgeable observer who has a knack for giving the press clear and concise sound bites that educate without sensationalizing the topic at hand. Check out “Facebook (and me) on 60 Minutes” for details. I for one will be recording the show to make sure I don’t miss it.

Hill and Knowlton’s Tech Decision Makers Study

Interesting press release from our friends at H&K on Industry Analysts, Print Media Leading Influencers in IT Decisions. This concerns the nearly annual study H&K commissions to interview (much better and more expensive than a web survey) IT buyers about where they get their information and advice on purchasing decisions. Continue reading

The Curse of Knowledge

Innovative Minds Don’t Think Alike is an essay by Janet Rae-Dupree in today’s Sunday New York Times Business section. The first paragraph is what really caught my attention: “It’s a pickle of a paradox: As our knowledge and expertise increase, our creativity and ability to innovate tend to taper off. Why? Because the walls of the proverbial box in which we think are thickening along with our experience.” Hmm, I bet we all have come up against this “curse of knowledge” when a top analyst won’t consider something new or a highly experienced colleague won’t consider an innovative AR technique. The essay is well worth reading.


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