Posted on March 13, 2009 by sagecircle
Gartner typically refreshes most Hype Cycles in June and July every year. From a timing point-of-view that means the analysts are starting to think about what they want to change in the Hype Cycle in April. Then in May and June they move into their serious work on their Hype Cycles in order to get them through Editorial by the end of June. Working backward that means that AR programs need to start now to think about how they want to influence the Hype Cycle.
A valuable resource for AR programs that want to influence the Hype Cycle is the book Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Harvard Business Press, $19.77 + S&H on Amazon) by Hype Cycle creator Jackie Fenn and colleague Mark Raskino. While written for the enterprise client, there are many valuable insights in the book for vendor AR professionals. Click here for SageCircle’s review of the book.
- Add influencing the Hype Cycle to your annual AR Strategic & Tactical Plan
- Carefully review the list of Hype Cycles to identify relevant targets (while there are 96 Hype Cycles as of July 6, 2008, this task will likely not require a lot of time and effort)
- Identify which of your company’s leading-edge Continue reading
Filed under: AR best practices, Reading List, Signature analyst research | Tagged: analyst relations, Gartner, Hype Cycle, Jackie Fenn, Mark Raskino | 1 Comment »
Posted on March 6, 2009 by sagecircle
Guy Kawasaki is a legend in the technology industry, a status earned by being one of the original Macintosh evangelists, an entrepreneur, early adopter of emerging technologies, venture capitalist, thought leader, speaker, blogger, marketing maven, and probably a dozen other things I’m leaving out. Whew. On top of all that, Guy is also the author of books like “The Art of the Start” and “Rules for Revolutionaries.” Guy has just published a new book that has made it onto SageCircle’s reading list and might be surprisingly useful for analyst relations (AR) professionals as well.
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition ($18.65 plus S&H, click here to purchase on Amazon) is primarily for technology entrepreneurs. There are sections on topics like starting a small business, raising money, and hiring and firing that are not all that relevant to AR professionals. So what is it about this large book, 474 pages in 94 chapters plus other sundry sections, written for tech startups that should interest AR managers? It’s relevant to AR in those dozens of very short chapters on –
Selling. Evangelizing. Communicating. Beguiling.
When you think about it, all of these are very important activities for AR even if we don’t think of ourselves as evangelists or sales representatives. As a consequence, Guy’s Reality Check offers some really practical ideas and thought provoking advice on ways AR professionals can think differently about their jobs and develop skill sets unlike their peers. These new skills can provide both career advantages for AR professionals as well as competitive advantages for their Continue reading
Filed under: Reading List | Tagged: analyst relations, AR, Guy Kawasaki, Reality Check | Comments Off
Posted on February 27, 2009 by sagecircle
A couple of years ago, I had the pleasure of attending a full-day seminar by Garr Reynolds where he discussed his ideas for simplifying presentations. It was an amazing day because it demolished the typical approaches for creating corporate presentations. The norm is full of clutter that masks rather than communicates information. Reynolds’ approach is to radically simplify what is projected onto a screen so ideas and the information are front and center rather than the PowerPoint.
Reynolds has published Presentation Zen ($19.79 plus S&H, click to purchase on Amazon) that captures his techniques in a well-designed, highly illustrated, and easy-to-read format. The only problem is that readers will no doubt cringe every time Reynolds discusses a “worst practice” that they themselves use.
Presentation Zen is highly recommended for analyst relations professionals and analysts alike.
- What We Are Reading – what’s on SageCircle’s reading list
Filed under: Reading List | Tagged: analyst relations, AR, Garr Reynolds, Presentation Zen | 1 Comment »