• Recent Posts: Influencer Relations

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

Twitter Directory – AR

We have moved! Please visit our new location on the SageCircle website.

SageCircle has launched a new website that is now the location for AR Twitter Directory and the other directories. 

Some items, such as the Twitter and Blog Directories, require you to be registered on the site. Registration is free and can be done by clicking on “No Account Yet? Register Here” in the Login box in the upper right column. You will have to validate the registration by responding to a confirmation email that will appear in your inbox in a few moments. Once registered, you can login in and then find links to the directories on the “User Menu” which will appear in the left column under “Upcoming Events.”

Besides the Twitter Directory, the website (www.SageCircle.com) is also the new location of our blog on the analyst ecosystem. You will be able to read all the past posts and comments, the latest blog posts, review the Analyst and AR Twitter Directories, signup for SageCircle’s free AR newsletter, listen to available recorded AR Coffee Talks, and more.

Please let us know what you think about the new website. We appreciate your comments as we work to improve the website and our other services.

36 Responses

  1. If you consider dedicated blogger relations to be a part of this (since many of the bloggers that he deals with are also analysts), then Mike Prosceno of SAP twitters at twitter.com/mprosceno

  2. […] Carter Lusher just pointed me to this list of Analyst Relations pros that are on Twitter, half are from Tech, and half are from […]

  3. […] Lusher included me on the list, which I’m sure will grow exponentially soon….it is a good resource for both sides of […]

  4. It’s your initiative, so it’s your taxonomy, Carter, ut I’m hard-pressed to see the difference between ‘AR at Agency’ and ‘AR Services’… to a (very large) extent, the two compete.

    Notwithstanding that wee gripe, well done for a terrific initiative.

  5. Hi Sandy, Thanks for the comment.

    While Mike might happen to deal with analysts, it is only within the context of of their blogging. As I understand it, Mike does not do day-to-day AR work, like setting up regular update briefings or fill out regular surveys (e.g., for a Magic Quadrant).

    As at this time, I will not be adding “blogger relations” folks.

  6. HI Dom, Thanks for the comment.

    I have never really defined the terms I have used here and elsewhere. Let’s collaborate on some terminology of our little market.

    AR services – refers to firms like ASG, KCG, Lighthouse and SageCircle. Typical services include advisory, measurement and training measurement. Often publishes best practices research. Often offers public seminars or webinars as part of an overall training portfolio. Does not do day-to-day AR activities on behalf of a client. (This sector could be called something different like AR Research & Advisory – AR RAS)

    AR at PR agencies – indicates a dedicated AR professional within a PR agency that does day-to-day AR activities on behalf of a client. Can provide advice. Some agencies do measurement. Does not do formal research and publishing on AR best practices. Does not conduct public training sessions.

    AR contractor – an independent AR professional that contracts to do day-to-day AR activities.

    PR/AR – refers to a vendor employee who wears two (or more) hats

  7. Does not do formal research and publishing on AR best practices. Does not conduct public training sessions.

    Great that you have compiled this but I do have to back Dom up and argue against the case of classifying agencies into purely tactical operators. I know that Edelman amongst several other agencies provide the services you list that would declassify us from the AR at PR agencies grouping as well as AR services.
    Times have changed in the AR world as agencies offering become far more evolved and mature.

    I understand the need for classification but perhaps the definition needs to change. In my opinion the main difference applies more to AR services in that this group does not provide day-to-day implementation.

    This comment shouldn’t detract from the work you do – which you know I am an admirer of. However, it is more of case of I am trying to educate the market that agencies are not as they were 10 years ago and can do far more than ‘perceived’

    Best, Jonny

  8. Quite right, Jonny.

    Carter is correct in that a lot of the research and training that agencies conduct isn’t for ‘public’ consumption, but that doesn’t mean we don’t actually do it. It’s reserved for our paying clients, that’s all.

    On occasion we do enter into the spirit of the ‘open source’ world, by sharing some of our IP publicly – in the past I’ve posted the UK results of H&K’s Tech Decision-Makers Survey, for example – to Jonny’s credit, he’s been even more generous and his blog, much like yours, is becoming a veritable knowledge bank.

    In fact, I’ll go as far as saying that some of the research output and certainly the training courses we provide to clients are as good as, if not better than what’s available on the public market – as an aside, I’ve gone on record criticising the complacency of several AR training providers who won’t allow agency practitioners or freelancers to attend their courses… if you can’t stay ahead of the game by innovating, then stop playing!

    Mind you, I’d say that agencies with ‘serious’ dedicated AR practices like Edelman and H&K are the exceptions to the rule…

  9. […] post about a group that was started by Carter Lusher at SageCircle changed all that. The A/R Twitter Contact directory. It seemed innocuous and logical to join the group.  I’m in that proffesion, and there are a […]

  10. Hi there- I’m an AR/PR pro at HP missing from the list above of those on Twitter. Please add me:
    http://twitter.com/erincollopy

  11. Thanks Erin. You will be in the next update, later today.

  12. Carter, Thanks for including me and for putting this together. You come up with interesting assets for the AR community!

    Sounds like you’re getting a little good-natured competitive bantering about your segmentation of AR profs. It’s tough to draw a line in the sand and say what does and does not count as execution, strategy, best practice.

    Perhaps the descriptors are unnecessary. You’re providing something much more important — company/departmental affiliations. With that info, your readers can decide for themselves who’s a what.

  13. […] was really impressed that he is reading about 270 blogs and a twitter feed for many A/R and Analyst feeds that he checks in 15 minutes twice a day.  This is very impressive as I’m […]

  14. Feel free to add Savant Protection at http://www.twitter.com/savantpro

  15. I’d like to join the AR Directory list, I’m the AR Manager for McAfee.

    http://twitter.com/kathystahlman

    I’m looking forward to meeting many of you at the March mixer.

  16. […] v  Carter Lusher put together this list of industry analysts on twitter. I love that he keeps it updated and notifies his followers when new analysts have been added.  Carter also created this list of Analyst Relations professionals. […]

  17. Thanks for adding me to the directory!

  18. NEC has embraced social networking. Check out the following:
    @NEC
    @NEC_Australia
    Facebook: NEC Unified
    Facebook fan page: NEC Unified Solutions
    YouTube: InteractiveNEC
    General blog: http://www.NECToday.com

    You can find me @KrisKoz and http://www.NECToday.com

  19. […] Twitter Directory – Analyst Relations (AR) – Analyst Relations […]

  20. […] Analyst Relations Professionals on Twitter […]

  21. […] Twitter Directory – Analyst Relations (AR) – Analyst Relations […]

  22. […] Twitter Directory – Analyst Relations (AR) – Analyst Relations […]

  23. Great AR twitter directory – have updated this into a twitter list: http://twitter.com/JonnyBentwood/ar-pros

  24. […] analyst has become one of influencer, as analysts at firms big and small utilize new tools such as Twitter, Facebook and, of course, blogs to communicate their […]

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