Institute of Industry Analyst Relations (IIAR) cordially invites you to its 2010 kick-off meeting in Silicon Valley on Thursday, January 21, at Cisco’s headquarters in San Jose
Agenda:
- Trends in the Analyst Ecosystem – SageCircle
- IIAR Initiatives Update – IIAR board member Peggy O’Neill
- Cocktails and Networking – Hosted by Cisco
Event: Institute of Industry Analyst Relations 2010 Kickoff Meeting
Date: January 21, 2010
Time: 6:00 – 8:00 pm US PT
Location: Cisco HQs in the heart of Silicon Valley
RSVP to Peggy O’Neill (peggy.oneill@analystrelations.org) for address and details by January 15.
Trends in the Analyst Ecosystem: 2010 will be a Year of Accelerating Change
by SageCircle
2009 was a brutal but not fatal year for the IT and telecommunications industry analysts. There were widespread layoffs at the firms, but no firms imploded. Mergers and acquisitions continued to be a tool for financially strong firms, but we also saw the launch of new firms to counter any consolidation. Social media adoption by analysts grew, but it was lumpy. These and other factors provided significant challenges to the analyst relations (AR) community, itself under pressure from the recession. Unfortunately, even though the analyst ecosystem is emerging from the recession, 2010 will provide no respite for AR. In fact, AR will have to deal with accelerating change. We expect Continue reading
Filed under: News | Tagged: analyst relations, AR, IIAR, Institute of Industry Analyst Relations | Comments Off on IIAR Silicon Valley set for January 21st
Gartner surprised by new competitors that steal enterprise clients – Looking ahead to 2010
Gartner is the dominant player in the analyst market with more than a 40% market share according to information market research firm Outsell, Inc. When it comes to the enterprise technology product and services buyer market (typically IT managers), Gartner extends this dominance to approximately 70% to 75% according to SageCircle estimates. If Gartner continues to execute as it has the last four years it will see its market share grow, even as the total market grows as well.
Gartner has achieved this dominance through both hard work and dumb luck. Hard work as represented by making more than 70 acquisitions since 1994, doubling the sales force since 2004 to nearly 1,000 representatives, and creating mindshare with recurring research deliverables like the Magic Quadrant, Hype Cycle, and Gartner Symposium. The dumb luck comes in the form of competitors that focus on vendors rather than end users, fail to build sales and marketing functions, and/or are complacent to the point of being Gartner’s implicit junior partner even though they have the resources to invest in more effective competition.
While there are no signs that Gartner is going to get lazy or stupid next year, 2010 might see its luck run out when it comes to ineffectual or complacent competition. SageCircle sees firms that bring attitude, business attributes, and wiliness to invest to the game unlike others in the past decade. Some examples include:
Filed under: Commentary | Tagged: Altimeter Group, analyst relations, AR, competition, Corporate Executive Board, Datamonitor, Gartner, Ovum | 10 Comments »