• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Don’t underestimate the visibility a blog can provide an analyst

An interesting exercise is to compare the relative web traffic between the largest advisory analyst firm (Gartner), the largest IT market research firm (IDC) and a very visible analyst who has his own blog. Using the site comparison feature of Compete here is the graphic showing Forrester analyst extraordinaire and social media poster boy Jeremiah Owyang’s (bio, Twitter handle, blog) personal blog Web Strategy by Jeremiah, Gartner.com and IDC.com:

Traffic comparison Gartner.com IDC.com and Jeremiah Owyang blog 

Click here or on the graphic to enlarge. The top blue line is Jeremiah’s blog, the green middle line is Gartner.com and the bottom orange line is IDC.com. There is not a single month in the past year where Web Strategy by Jeremiah did not receive more unique visitors (an average of 136,000 per month) than Gartner.com and IDC.com combined.

Not an apples-to-apples comparison… and that is the point 

Of course, comparing two very different types of websites, a blog vs. corporate sites, is not an apples-to-apples assessment. Rather this illustrates how a savvy analyst can leverage a personally branded blog to obtain unique access to a broader audience than he could even on the regular research website of a $1.2bn but very traditional analyst firm. This is because the analyst blog is easily Continue reading