Posted on December 14, 2009 by SageCircle
Tip o’ the hat to the tipsters who sent in information about this Ovum news
Updated 12/16/09 1:32 pm PT – Added photo of truck outside Gartner’s HQ
Here is the Ovum truck making the rounds around Gartner main offices on Top Gallant Road in Stamford, CT (click on the picture to enlarge). Carter’s office use to be on the second floor nearest Top Gallant Road. Carter says that this truck would be quite visible from any of the window offices.
Please read the comments below. A Guerilla Billboards staffer mentions that a member of Gartner’s legal team came out and told the driver to get lost. Interesting.
As SageCircle reported in Special offers for AMR Research’s clients, sales professionals and analysts Ovum is one of the firms that is making a play for AMR’s sales and analyst staff. This is a common tactic by competing firms immediately after the announcement of a sizeable acquisition. However, offers like these do not necessarily result in the pickup of key staff because there is little effort put into the campaign. Usually there is just an announcement on the poaching firms’ websites and maybe a few phone calls to staff at the targeted firm.
Ovum has demonstrated that it is willing to increase the stakes by actually investing in getting the attention of the staff at the targeted firm. SageCircle has received reports about the rolling billboard that Ovum put on the streets of Boston to circle the Gartner and AMR Research offices (see picture). While this technique is likely a modest expense it does demonstrate that Ovum is serious about expanding its presence in the US market where it has a relatively small presence. In addition, it is a nifty publicity stunt sure to get some notice.
This development could work to the advantage of enterprises and vendors looking to wrap up contracts before Continue reading
Filed under: News | Tagged: AMR, AMR Research, analyst relations, AR, Datamonitor, Gartner, Ovum | 16 Comments »
Posted on December 7, 2009 by SageCircle
There were many excellent questions asked at SageCircle’s webinar where we analyzed Gartner’s acquisition of AMR (click here for our original blog post). Here are a few of the questions and our answers:
Question: Do you think that there will be an examination of this M&A event based on anti-trust considerations?
Answer: SageCircle strategists are not lawyers so we cannot discuss the legal aspects of this particular event. It is true that Gartner is without a doubt the dominate enterprise advisory analyst firm so even the acquisition of a relatively tiny competitor – AMR is about 3% the size of Gartner – does raise questions about competition in the marketplace, pricing power, and so on. However, even though this is a big deal in the analyst ecosystem, overall it is very small and not likely to get the attention of regulators, either in the US or Europe. Of course, some large company or coalition of companies could hire some high-powered law firm to “encourage” the anti-trust regulators to examine the deal, which has happened in other anti-trust cases in the technology marketplace. But who would lead and fund such an effort? Forrester? Unlikely as even CEO George Colony describes his firm’s relationship with Gartner as a duopoly which confers significant advantages to both firms. Maybe a firm like Datamonitor-Ovum might be interested in doing so. A vendor? Most vendors would not want to take up this task for fear of reprisal. Maybe Oracle would because Larry Ellison has gone after Gartner and specific analysts in the press in the past. So while it is not impossible for this M&A event to get the attention of regulators, we do not give it high probability that it will.
Question: Do you believe there will be healthy collaboration between Gartner and AMR analysts? Given that Gartner plans to keep the two teams separate, do you anticipate more of the silo approach as currently exists within Gartner?
Answer: It is very unlikely that there will be collaboration between the various analyst teams at Gartner and AMR. Gartner does not have a history or culture of collaboration, nor has it invested in a knowledge management and collaboration infrastructure. In addition, Gartner analysts are scattered all around the globe with many working out of their homes. This limits the chances for “water cooler” discussions. Finally, there is the point Continue reading
Filed under: News | Tagged: AMR, AMR Research, analyst relations, AR, Gartner | 1 Comment »
Posted on July 24, 2009 by SageCircle
Now for something completely different… offering the analysts a vendor compliment in lieu of a complaint. Advisory analysts at the largest firms (e.g., Forrester and Gartner) build their opinions based more on client feedback than on research evaluations. They generally do not do lab analysis or specific competitive research. That means that the perceptions they have of the products may be more highly colored by negative customer comments heard during client phone-based inquiries than reality would suggest.
SageCircle Technique: Our suggestion to IT managers is that you Continue reading
Filed under: Research Consumer | Tagged: AMR, analyst relations, AR, client, end user, Forrester, Gartner, IT manager, Research Consumer | Comments Off on For IT managers – It’s “Praise Your Vendor” Inquiry Day
Posted on June 4, 2009 by SageCircle
Ryan Mahoney (Twitter) has joined i2 Technologies, Inc. as Analyst Relations Manager.
Ryan joins i2 from AMR Research where he was a client research analyst. This will be an interesting transition for Ryan as having been an analyst at one of – if not the – leading analyst firms when it comes to supply chain coverage will provide him with useful insights. However, if Carter’s experience of going from being a Gartner Research Fellow to AR is any indicator, Ryan will find a few interesting surprises along the way.
Please join us in congratulating Ryan and wishing him great success in his new position.
Are you or someone you know on the move? Please let us know and we’ll Continue reading
Filed under: Analyst industry | Tagged: AMR, AMR Research, analyst relations, AR, i2, Ryan Mahoney | Comments Off on People on the Move in Analyst Relations – Ryan Mahoney
Posted on January 9, 2009 by SageCircle
More information to follow. Check back frequently for updates.
- Update 1 – 1/9/09 6:40 am PT -Initial list of analysts
- Update 2 – 1/9/09 7:19 am PT – Added name to list
- Update 3 – 1/9/09 8:24 am PT – Initial analysis added
- Update 4 – 1/9/09 11:19 am PT – Statement from AMR CEO added
- Update 5 – 1/12/08 5:36 am PT – Added name to list
- Update 6 – 1/12/08 2:24 pm PT – Added three names to list
Statement from Tony Friscia, CEO, AMR Research
Via email — “It is true that we eliminated some positions (about 10%) across each department in the company due to the economy. While this includes several research positions, we are not eliminating any coverage areas. This also does not impact client services. We are eager to see the economy turn around soon.”
This appears to be a case of a firm retrenching to its core coverage and market. In late 2007 AMR started expanding on its enterprise applications and supply chain base to address more horizontal topics (e.g.,see Interview with AMR CEO Tony Friscia and VP Jonathan Yarmis on AMR’s new “emerging and disruptive technologies” service). Expansions like this require not just analyst horsepower, but also the ability to get the sales force to understand the new selling propositions and prospect base for the new research. This retrenchment could be an acknowledgement that this type of expansion in this economic client is not something that AMR could afford.
One interesting data point is the Continue reading
Filed under: News | Tagged: AMR, analyst relations, analysts, AR, Chris Goodhue, Jonathan Yarmis, layoffs | 4 Comments »