• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Announcing “Introduction to Blogging for AR,” a special SageCircle webinar

While there are hundreds of analysts that blog, the big dog in the analyst market has been a Chihuahua not a mastiff in the blogosphere, even discouraging its analysts from having personal blogs. However, that is changing in a big way as news has gotten out that Gartner has upped the ante on analyst blogging by encouraging analysts to start blogging with 47 blogs already on the new Gartner Blog Network (see below for list with links) with more being launched. What is even more interesting is that Gartner is encouraging its analysts participate in the online conversation by leaving comments on blogs – we found this out after a Gartner analyst left a comment on the SageCircle blog. This new emphasis on blogging by Gartner brings up a number of key issues for AR: 

  1. Are you prepared to monitor analyst blogs?
  2. Are you prepared to engage the analysts via their blogs?
  3. Are you prepared to use an AR blog to engage the analysts?
  4. Are you prepared for the analysts to “go around” you and Continue reading

Updates to Tekrati’s analyst blog directory

logo-tekrati.gifTekrati Blogs Directory Update – March-May Archives  list of the blogs deleted from the directory during March, April and May

Tekrati Blogs Directory Update – March-May Adds list of blogs added during March, April and May

Steps for AR teams for starting with analyst blogs

icon-social-media-blue.jpg

Welcome members of Forrester’s AR Council. Here are those steps A through F that I rattled off at the beinging of the panel. I also put in links to directories of analysts blogs and Don Bulmer’s blog. If the session ran out before we got to your question or you want more depth, leave your question as a comment and I’ll answer it.

In case you’re wondering what this is post is about, today SageCircle’s Carter Lusher was a member of the “Analyst Relations 2.0” panel at the Forrester Analyst Relations Council (ARC) meeting, which was co-located with Forrester’s IT Forum. The focus of the discussion was on analyst blogs and how AR teams need to think about them. Other members of the panel included analysts  Jonathan Eunice from Illuminata and Dana Gardner from Interarbor Solutions. Besides Carter on the AR services side was KCG’s Bill Hopkins (Tekrati’s Barbara French could not make the meeting so Bill took her place). The whole circus was moderated by Forrester VP Laura Ramos. The panel and audience discussion was quite lively, fun, and raised a number of issues.

 One of the requests by panel organizer Trisha Mirel was that we give the AR managers in attendance a list of practical action items to start incorporating analyst blogs into how they work. Obviously, this is something SageCircle has covered on a number of occasions (see our series of posts on social media). The more important recommendation is that interacting with analysts via their blogs should be part of an overall social media plan incorporated into the strategic AR plan. Getting started is quite simple with a few steps that go from A to F: ask… begin… conduct… develop… educate… forward…

 SageCircle Technique:

  • A = Ask your top analysts about their current or planned blogs, either under personal or firm brands
    A = Ask you customers about where they go for information and advice for product decisions
  • B = Begin to add analyst blogs to your overall AR plan, especially the Continue reading
Follow

Get every new post delivered to your Inbox.