• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

We received the first submissions to the “Vendor Analyst Events” calendar

Tip o’ the hat to Rachel for her tip about the Avaya Analyst Conference. Another tip o’ the hat to Shelley for the tip about Iron Mountain’ analyst event. A double tip o’ of the hat to Daniel for the two-fer tip about Deloitte’s Americas and EMEA AR Summits.

Remember, there is no charge to have your event listed. The goal of the calendar is to help vendors avoid  splitting analyst attendance at analyst summits or conferences, which can occur if vendor events are scheduled too close together. As Shelley said:

“The AR event calendar is a great idea and I hope all of ‘us vendors’ will share that info with you.”

Harvest insights by having topic discussion tables at analyst summits

Most large analyst summits (aka as analyst conferences or days) are organized the same way: main tent presentations, breakout sessions, 1-on-1s, demos and booze-and-schmooze receptions/dinners. Breakfasts and lunches are typically organized by putting an executive at a table so that analysts can ask questions. Here is an idea for a new approach: topic discussion tables.

This is not a brilliant new idea, but a variation of the IT manager-centric “birds of the feather” tables at many analyst conferences. In this idea, the analysts are not invited to ask executives questions but to discuss amongst themselves an idea or issue (e.g., how rising energy costs will impact a particular market, how the vendor can expand globally beyond BRIC, or exploiting FireFox instead of being Internet Explorer centric). The vendor domain experts or executives are participants in the discussion and are asking questions instead of being the center of attention and answering questions.

Analysts from Gartner and Forrester will likely object or not want to participate in these sessions because they will not want to share their insights or data in front of competitors. That is ok because Continue reading