• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

2009 the year that was in the analyst ecosystem

2009 was interesting to say the least when it came to the analyst ecosystem and the analyst relations (AR) community. Now is good time to step back and do a quick review of what happened in 2009 to prepare for looking ahead to 2010. Luckily for us, we have a lot of content to draw upon as SageCircle has become the definitive source of analyst ecosystem news and commentary. In 2009 we published over 250 blog posts with over 1,000 comments. Many of the blog posts started with information from the community, both analysts and AR, with almost all the comments coming from the community. 

People are still very interested in the analysts – SageCircle’s blog gets about 25,000 unique visitors per month, which is pretty good for such a narrowly-focused blog. However, we always get a huge spike in readership whenever there is news about the analyst firms (e.g., layoffs and M&A). News related posts are also the ones that typically get the most comments, links, and tweets. 

The recession has been brutal, but not fatal for firms – Early 2009 was very tough for analyst firms with layoffs by at least 13 firms, cancelation of events, and plummeting consulting revenues. However, unlike the last recession, there have not been any prominent firms that went out of business. We checked the SageCircle newsletters from the previous tech recession (roughly 2001-03) and every month we were reporting on the shuttering of some analyst firm. That has not been the case this time around. In addition, the second half of 2009 has seen reports of firms starting to see improved revenues and event attendance starting to recover.

Social media’s adoption by the analyst ecosystem has been expanding, but lumpy – The number of analysts and AR professionals on Twitter has more than doubled in the last year – but that does not mean that Continue reading

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