• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Should your industry analyst conferences be combined with other company events? [AR Practitioner Question]

question-mark-graphic.jpgQuestion: As AR managers look forward to 2009, many are thinking about scheduling an analyst conference. A common question SageCircle receives on this topic is whether to co-located the analyst event with other events.

Are you holding an IT or telecom industry analyst conference in the next few months?  If so, planning should be well under way.  One of the questions we have received several times over the year concerns the possibility of combining your analyst event with some other company function.  This other event might include customer or user group meetings, partner events, financial analyst events, or PR or marketing meetings.  The logic seems to be that you have gathered all the key executives together and can leverage their time and travel.

We think this is a really bad idea. 

The needs of the Industry Analysts are Continue reading

SimpleSeating – online tool for creating seating charts for analyst summits

Jonathan Eunice (bio, Twitter, blog), principal analyst at Illuminata, sent along a tip about Simple Seating. A quick scan reveals that it might be a really useful tool for those in charge of planning an analyst event. We think it is a best practice to leave nothing to chance when it comes to who sits with who at an analyst summit or analyst conference. However, creating a seating chart can be a major time sink and a massive pain. Maybe this online tool can make it easier.

Tip o’ the hat to Jonathan for the tip.

Nifty idea for raising awareness of vendor staff at an analyst summit

One of the quandaries I’ve had at analyst summits is how to introduce the analysts to on-site staff so they know who to go to for assistance and with questions. Seth Godin in his post Saying thanks in a conference presentation has a simple technique that can be applied to this purpose. It does not require the AR manager to use time during the opening “welcome” presentation and frankly is much more effective than simply verbally listing the names of AR team members and other support staff. Here is an extract from Seth’s post:

“The solution is pretty simple, thanks to Powerpoint and digital cameras.

Prepare for the talk by taking pictures of each person. If they’re shy, you can even do photographs in groups of two or three. Good photos, clever photos, funny photos… photos that are interesting are best.

Then, create a new presentation. Put each photo on its own slide, preferably with a well designed ID below it (it should be on Continue reading