• Recent Posts: Influencer Relations

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

Stay on top on what is happening in the analyst ecosystem by having a SageCircle strategist talk at your next staff call

icon-crystal-ball.jpgThe analyst landscape and AR trends are volatile

All aspects of the communications and IT industries are in a state of flux.  The industry analysts are not immune to the change, which drags AR along.  Issues like what is the impact of social media on AR, are the analysts still influential, what is the Fog of Influence, how does analyst firm consolidation change the game and others bedevil AR teams.

SageCircle’s free Trends Presentation

The Trends Presentation is a 30 to 60 minute discussion of top trends facing AR professionals.  It is offered free one time to non-clients and unlimited times to Annual Advisory Service clients.  AR managers pick the trends that would be of most interest to their teams and SageCircle strategists construct a slide deck and talk track that will get everybody involved. 

If you would like a Strategist to share what we see in our crystal ball, call 503-636-1500 or send an e-mail to info [at] sagecircle dot com. Click here for a PDF brochure.