Recent Posts: Kea's research blog
Analyst relations webinar: Beyond best practice
Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst relations webinar on Tuesday April 10 2018, Teri Green, Duncan Chapple and Stephen Miller will not only discuss shifts in the commonly-held ideas about ‘best practice’ but also outline a new Read more about Analyst relations webinar: Beyond best practice[…]‘Influencer relations’ is no longer the best term for B2B relationship marketing
When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established in integrating communications: enabling relationships with similar business-to-business (B2B) influencers, sourcing advisors and consultants; and developing messages and materials that enable internal capacities like sales, marketing insight and marketing. Many B2B Read more about ‘Influencer relations’ is no longer the best term for B2B relationship marketing[…]AR Classics: Identifying and Measuring Impact and Influence
How can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts start to track their impact in the fullest way, they will always be underestimated by suppliers in the high technology and telecommunications industries. Back in 2015, when this was posted, Edelman’s Read more about AR Classics: Identifying and Measuring Impact and Influence[…]Investor relations head takes over AR at Tata
The IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its head of investor relations (IR). It would be unimaginable in most firms, and perhaps Tata Consultancy Services (TCS) is one of the few firms that can do that well. Tata Sons’ Read more about Investor relations head takes over AR at Tata[…]Peter O’Neill joins Kea Company as Research Director
LONDON. February 1st 2018 — Longtime industry analyst Peter O’Neill has been appointed Research Director by Kea Company, the world’s largest analyst relations (AR) consultancy. O’Neill was previous research director at Forrester Research, leading the firm’s services for analyst relations professionals as well as research for B2B Marketing professionals. At Kea Company, O’Neill will Read more about Peter O’Neill joins Kea Company as Research Director[…]
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Whoa, I think people are going a little overboard on the IIAR “Analyst of the Year” survey
Don’t get me wrong, I think the IIAR “Analyst of the Year” survey was quite fun. We promoted it right here on the blog. But, good grief, folks are going a little overboard in reading into the survey that it signals some major shifts in the analyst industry.
The latest item about the IIAR survey that caused me to chuckle was the press release by Enterprise Strategy Group (ESG) touting “ESG Named One of World’s Top Ten Global Analyst Firms,” because it was ninth in the firm standing. Hurrah, we’re #9, we’re #9! Remember, only 116 AR professionals participated in the survey. So how many votes did ESG get to make it to ninth? Six or seven? If I saw this in a vendor analyst briefing presentation I would tell them to delete it, because it is the type of silly hype that would be red meat to analysts, like at ESG.
Filed under: Commentary, News | Tagged: analyst of the year, Analyst of the Year survey, analyst relations, Enterprise Strategy Group, ESG, IIAR, Institute of Industry Analyst Relations | 4 Comments »