• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Non-analysts from firms on Twitter

There are Twittering non-analysts at analyst firms like AMR, Forrester and Gartner that SageCircle currently does not include in the Analyst Twitter Directory. These include public relations professionals and the Forrester AR Council team (who signed up for Twiter en masse earlier this week) . How should we treat these non-analyst staff?

One approach would be to have sections in Continue reading

Steps for AR teams for starting with analyst blogs

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Welcome members of Forrester’s AR Council. Here are those steps A through F that I rattled off at the beinging of the panel. I also put in links to directories of analysts blogs and Don Bulmer’s blog. If the session ran out before we got to your question or you want more depth, leave your question as a comment and I’ll answer it.

In case you’re wondering what this is post is about, today SageCircle’s Carter Lusher was a member of the “Analyst Relations 2.0” panel at the Forrester Analyst Relations Council (ARC) meeting, which was co-located with Forrester’s IT Forum. The focus of the discussion was on analyst blogs and how AR teams need to think about them. Other members of the panel included analysts  Jonathan Eunice from Illuminata and Dana Gardner from Interarbor Solutions. Besides Carter on the AR services side was KCG’s Bill Hopkins (Tekrati’s Barbara French could not make the meeting so Bill took her place). The whole circus was moderated by Forrester VP Laura Ramos. The panel and audience discussion was quite lively, fun, and raised a number of issues.

 One of the requests by panel organizer Trisha Mirel was that we give the AR managers in attendance a list of practical action items to start incorporating analyst blogs into how they work. Obviously, this is something SageCircle has covered on a number of occasions (see our series of posts on social media). The more important recommendation is that interacting with analysts via their blogs should be part of an overall social media plan incorporated into the strategic AR plan. Getting started is quite simple with a few steps that go from A to F: ask… begin… conduct… develop… educate… forward…

 SageCircle Technique:

  • A = Ask your top analysts about their current or planned blogs, either under personal or firm brands
    A = Ask you customers about where they go for information and advice for product decisions
  • B = Begin to add analyst blogs to your overall AR plan, especially the Continue reading

Who is attending the Forrester AR Council meeting next week? IT Forum?

SageCircle strategist Carter Lusher is heading to Lost Wages on Monday to attend the Forrester events. If you are going to either IT Forum 2008 or AR Council meeting and would like to meet, please let Carter know.  Carter will be on the “Analyst Relations 2.0” ARC panel at 10 AM on Tuesday the 20th and attending the IT Forum through Wednesday night. Contact Carter at 650-274-8309 or carter [at] sagecircle dot com.