• Recent Posts: Influencer Relations

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

    I see IDC as just part of the M&A process

    I see IDC as just part of the M&A process

    The April Fool’s posts from the IIAR and this blog about the future sale of IDC showed more than levity. The changing dynamics of analyst value are producing big shifts in the ways in which analyst insight is consumed, and the growing understanding of the role of business development is also channeling and constraining the growth and mergers of analyst […]

SageCircle announces the Analyst Relations Wiki, a tool to help AR teams be more efficient and effective

icon-social-media-blue.jpg[May 20, 2008] Silicon Valley. SageCircle announces that the firm is launching a wiki (an on-line encyclopedia) covering topics of interest for the analyst relations (AR) professional. The goal of the SageCircle Analyst Relations Wiki is to make AR professionals more effective and efficient by making new and classic SageContentTM and SageToolsTM available in an easy-to-use form. SageCircle AR Wiki clients will be able to take advantage of the easy-to-use interface to access the content through a number of navigation techniques and download templates quickly.

SageCircle co-founder Dave Eckert is the editor of the SageCircle AR Wiki. Dave will be leading the effort to translate SageCircle’s AR industry leading repository of content into a searchable and hyperlinked resource. According to Dave “There is a huge library of AR best practices and tools that frankly is not available to AR professionals because it is locked into PDFs or as files that are hard to search. Much of the content is in the form of individual SageNotesTM that were never designed to be linked and clients find it frustrating to find all the content related to a topic. One of our big jobs with the SageCircle AR Wiki is to organize the content so that all related content can be read in a linear fashion like a book, accessed by a topical hierarchy, surfed using hyperlinks or just searched by specific words. Needless to say, the volume of intellectual property available makes this an interesting challenge.”

Discussing one of the options, an innovative approach to content navigation, Eckert explained Continue reading

Follow

Get every new post delivered to your Inbox.