• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Analyze social media traffic of analysts to determine your workload

icon-social-media-blue.jpgA common issue that AR managers bring up when discussing why they currently don’t follow analysts on blogs and Twitter is that it would be too much work. Hmm, maybe it could be a lot of work, but really the reality is that it does not take much time per day tracking posts and tweets. Why? 

  • There are not many analysts in any particular market who use social media
  • Tools are available (e.g., RSS readers and Twitter Search) that make it easy and fast to track posts and tweets

Something that AR should do is work from facts and not assumptions so we recommend that AR managers conduct an analysis of their top analysts’ use of social media. This analysis should cover at least the previous three weeks to smooth out changes in usage due to travel, special events like analyst summits, holidays, and so on. Data to be gathered includes the number of blog posts for both firm and personal blogs and the overall number of tweets  

The analysis concentrates on the average number of social media publications per day. In the tests and beta client engagements of our new SageToolTM Analyst Social Media Traffic Analysis (see graphic) we found that most analyst lists only had a small percentage of analysts that actively used social media and that the volume of traffic was modest. Of course there are Continue reading