• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Gartner ups the ante on analyst blogging – maybe 50 new bloggers

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Update 9/15/08 10:30 am PT: Gartner launched the Gartner Blog Network today with 47 analyst blogs (though not all have posted their first post yet). You can find a link and a list of blogs in this post Announcing “Introduction to Blogging for AR,” a special SageCircle webinar

Update 9/12/08 1:43 pm PT: Gartner analyst Andrew Frank (via Twitter) gives us some detail about the launch of the new Gartner blog network: “stay tuned for details from next week’s Web Innovation conference in LA

It took a Forrester analyst (Jeremiah Owyang naturally, first in a tweet and later in a blog post) to give the analyst ecosystem the heads up about an interesting change in policy at Gartner.

Gartner’s Gene Phifer in a blog post about virtualization dropped this intriguing piece of information:

“…Now that Gartner has adopted a Web participation policy for its analyst community, I am allowed to join the blogosphere.  It’s about time! …” 

Later in a response to comments, Gene added in a comment:

“Thanks to all for the welcome aboard. Several of us have been chomping at the bit to get out into the blogosphere. Stay tuned–the last I heard about 50 Gartner analysts will be joining me.

We are still working out some logistical details, so don’t be surprised if we have some sputters at first. For example, I hear that I may be moving my blog to another site. But the good news is that we are now blogging, and you will soon see a large number of Gartner analysts with their own blogs.”

50 more blogging Gartner analysts! This is both great news and scary news for analyst relations (AR) professionals. This is potentially great news because Continue reading

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