• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Creating an AR Measurement Program: Make it Practical and Powerful – A SageCircle Webinar

AR Metrics & MeasurementAnalyst relations teams need to gather metrics data to manage their program, show their strategic value, and maintain executive support.  A measurement program must be simple, yet meaningful if it is to succeed.  Determining what and how to collect the data in ways that do not impact the team’s limited time can be a challenge.  This SageCircle Webinar will provide you with succinct and actionable information that will help create the plans for a realistic and effective measurement program. 

In this SageCircle Webinar, our strategists will provide a framework for building a measurement plan. Participants will come out of the webinar with best practices and tools that will help them collect and report without adding significantly to AR’s workload.

Key Issues to be addressed in this webinar include:

  • What are typical objectives of a metrics program?
  • How extensive should a measurement program plan be to remain useful, but not too much work?
  • What are the needed administrative foundation elements?
  • How does a team set standards for data collection?

Who Should Attend:

  • Analyst relations professionals and managers
  • Public relations professionals and managers

Agenda: