• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

SageCircle’s “Introduction to Twitter for AR” webinar

logo-twitter.pngIn the last year, the Analyst Twitter Directory has grown from 58 entries to more than 610 analysts.There has been similar growth in the AR Twitter Directory with over 370 entries. Both directories are being updated weekly with new names. So if some of your top analysts and your peers are on Twitter, shouldn’t you be on Twitter as well?  

icon-phone-headset.jpgIn this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on Twitter as a user, and help you understand the implications for AR. The agenda for the 90-minute session includes:

  1. What is micro-blogging and Twitter
  2. How are analysts and AR professionals using Twitter
  3. Getting started on Twitter
  4. Tips on being an efficient Twitter user
  5. Setting up an Continue reading

Analyst Twitter Directory breaks 200 mark and other news

icon-social-media-blue.jpgIf you have not checked out the Analyst Twitter Directory lately you might want to take a look. Over the last few weeks we have seen a significant number of additions as analysts are starting to evaluate Twitter.

A new member of the SageCircle directory portfolio is the AR Contractor Directory. Listings are free so I you do AR contracting or know someone who does, please contact us to be included. info [at] sagecircle dot com.

Don’t forget that if you are an analyst relations (AR) professional and you have a Twitter handle then you should be in the AR Twitter Directory. Just send us your twitter handle and we’ll add you to the directory. Follow Carter at @carterlusher and Dave at @daveeckert

Last, but not least, is the Vendor Analyst Events listing. If you have an analyst summit or analyst conference coming up, this year or next, please let us know. The value for AR to participate in this listing is avoid the problem of scheduling conflicts that hurt everybody.

Announcing “Introduction to Twitter,” a special SageCircle webinar

After we sent out the email last week about the AR Twitter Directory, we received a great response from tweeting AR professionals that wanted to be added to the directory and page views were quite high. However, we also got a lot of emails along with comments like: 

            “I only have a vague notion of what twitter is!”

            “I’m thinking about trying out Twitter soon”

            “Would like to, but how do I get started?”

            “How do I find the time?”

            “I’m a bit skeptical about it …”

            “…unfortunately I am not hip to the Twitter scene yet …”

There are over 120 analysts in the Analyst Twitter Directory with new names being added weekly. So if some of your top analysts are on Twitter, shouldn’t you be on Twitter as well?  To help out AR professionals and teams get started with Twitter, SageCircle is announcing a new public webinar focused on using and understanding this bleeding edge form of communication.

In this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on Twitter as a user, and help you understand the implications for AR. The agenda for the 90-minute session includes:

  1. What is micro-blogging and Twitter
  2. How are analysts and AR professionals using Twitter
  3. Getting started on Twitter
  4. Tips on being an efficient Twitter user
  5. Setting up an Continue reading

SageCircle launches the AR Twitter Directory

Today SageCircle has added a new feature to the blog, the AR Twitter Directory. This new directory, with an initial 52 entries, complements the Analyst Twitter Directory, which has been very popular. You can find both directories in the “Pages” section at the top of the left navigation menu.

Please take a look and send any additions or corrections to info [at] sagecircle dot com. Thanks.

Newbie’s Guide to Twitter

logo-twitter.pngTip o’ hat to Forrester analyst and prolific blogger Jeremiah Owyang for the tip about The Newbie’s Guide to Twitter. Of course, he tweeted it and because I follow him I saw it.
 
If you have not checked into microblogging yet, playing with Twitter is not a bad idea.  I’m starting to use it as a research tool and it has been interesting so far. You can join for free and find folks to follow in the Analyst Twitter Directory and the AR Twitter Directory (both in the “Pages” section of the left navigation menu).

If you “follow” me, I will do the same with you.