• Recent Posts: Kea's research blog

    ‘Influencer relations’ is no longer the best term for B2B relationship marketing

    ‘Influencer relations’ is no longer the best term for B2B relationship marketingWhen our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established in integrating communications: enabling relationships with similar business-to-business (B2B) influencers, sourcing advisors and consultants; and developing messages and materials that enable internal capacities like sales, marketing insight and marketing. Many B2B Read more about ‘Influencer relations’ is no longer the best term for B2B relationship marketing[…]

    AR Classics: Identifying and Measuring Impact and Influence

    AR Classics: Identifying and Measuring Impact and InfluenceHow can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts start to track their impact in the fullest way, they will always be underestimated by suppliers in the high technology and telecommunications industries. Back in 2015, when this was posted, Edelman’s Read more about AR Classics: Identifying and Measuring Impact and Influence[…]

    Investor relations head takes over AR at Tata

    Investor relations head takes over AR at TataThe IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its head of investor relations (IR). It would be unimaginable in most firms, and perhaps Tata Consultancy Services (TCS) is one of the few firms that can do that well. Tata Sons’ Read more about Investor relations head takes over AR at Tata[…]

    Peter O’Neill joins Kea Company as Research Director

    Peter O’Neill joins Kea Company as Research DirectorLONDON. February 1st 2018 — Longtime industry analyst Peter O’Neill has been appointed Research Director by Kea Company, the world’s largest analyst relations (AR) consultancy. O’Neill was previous research director at Forrester Research, leading the firm’s services for analyst relations professionals as well as research for B2B Marketing professionals.   At Kea Company, O’Neill will Read more about Peter O’Neill joins Kea Company as Research Director[…]

    AR Classics: Barbara French on how to grab an Influential Analyst’s Attention

    AR Classics: Barbara French on how to grab an Influential Analyst’s AttentionBarbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst relations. We especially appreciated these points in the article. Marketers can use analysts and analyst research to add credibility to their businesses without ever having the analyst specifically endorse their company. Read more about AR Classics: Barbara French on how to grab an Influential Analyst’s Attention[…]
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Time to Vote! SageCircle’s bracket now up on the PRWeek website

As we mentioned earlier in the week, SageCircle has been nominated to be part of PRWeek’s 10th Anniversary PR blog competition. Just getting nominated is a honor and we hope we can use this competition to highlight the value of PR and AR cooperating and collaborating. But we need your help! Please visit the PRweek page and vote for good old SageCircle.

It is super easy and does not require registration or anything else to vote. A couple of clicks and you’ll be finished.

To vote: 

  • Visit the PRweek 10th Anniversary page www.prweekus.com/Tenth-Anniversary/section/404/
  • Scroll down to the blog competition section where you will see four voting boxes with pie charts
  • SageCircle is in the lower left box
  • Click on “Sage Circle” to vote

Time is of the essence. The voting bracket that SageCircle is in will only be up for a couple of days. The previous bracket was suppose to be up through tonight, but they jumped the gun and put our bracket up a day early, so there is no guarantee that you will be able to vote for more than just today, so please visit now.

A big Thanks! to everybody.

PS: There is still time to sign up for the SageCircle Webinar “Introduction to Twitter” (click for info and agenda). You can register by clicking here or visiting www.sagecircle.com/

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SageCircle is in the PRWeek Blog Competition!

PRWeek is holding an interesting competition to have readers select their favorite blog. We are honored that SageCircle’s blog was nominated to be one of the 32 blogs. Yes, SageCircle concentrates on the analyst ecosystem and analyst relations (AR). However, the IT and telcomms analysts are an important resource for the technology and business press, helping reporters make sense of complex technology issues and providing pithy sound bites.

SageCircle has long advocated that AR and PR collaborate to ensure that the IT and telecoms analysts are used effectively, both as advisors to PR and other marketers, and by the press. Here is a roundup of some of the relevant PR/AR posts: 

The voting is being done by brackets. The first eight blogs have Continue reading