• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Burton Group announces job action

SageCircle has received from Burton Group CEO Jamie Lewis an email about a job action resulting in analyst layoffs. We will continue to provide updates as we learn new information

  • Update 1 – 1/20/09 – Posted official statement
  • Update 2 – 1/21/09 – Posted one analyst name to list
  • Update 3 – 1/22/09 – Removed Pete Lindstrom from list of analysts – he had departed ahead of layoffs

Official Statement

“On Monday January 19, Burton Group took actions to ensure the ongoing financial health of its business given current economic conditions. Like every business, Burton Group must ensure that it spends within its means in 2009, preserving the significant resources the company has as it prepares for long-term growth. In short, these changes were minor adjustments to accommodate market conditions. Burton Group continues to be a profitable, debt-free, and growing business.

Specifically, the company had a reduction in force of 8 people, or 5% of its total workforce. Of these eight people, four were analysts, three were internal support staff, and one was a consultant. This reduction in Continue reading

Right firms – Search out alternative services providers that better match your needs for a better price [Purchasing Analyst Services, Part 4]

icon-budget-cuts-105w.jpgOne method for avoiding the price increases that Forrester and Gartner are initiating on a regular basis is to diversify your sources of analyst research and advice. The one usual negotiating trick of playing one vendor off another probably won’t work with Gartner as CEO Gene Hall has been quite emphatic in his quarterly earnings conference calls that discounting by sales reps has been and will continue to be sharply curtailed.  This means you may be better off looking to “boutique” firms for some services. There are hundreds of analyst firms in the market, many with very smart analysts and interesting research. Besides a lower price, there are other potential benefits to going with other firms including: flexibility in service delivery, better customer service, and unique insights.

The difficulty of purchasing from a smaller firm is discovering them in the first place. Forrester and Gartner (as well as the vendor-centric IDC) have tremendous mindshare from tens of thousands press quotes and growing sales forces that drive their brand equity. Very few firms outside of the Big 3 invest in marketing and sales that would give them the market visibility to become a regular addition to buyer short lists.

The next issue is finding alternative firms that can deliver services that meet your needs. Many analyst firms specialize in advising Continue reading

Burton Group launches new Data Management Service

Here is a high level description from the DMS Blog:

“…Burton Group today introduced a new research service, Data Management Strategies (DMS), which is focused on domains including:

  • Business intelligence (BI) — including data mining, data warehousing, enterprise reporting, online analytical processing (OLAP), predictive analytics, and other BI topics
  • Data management — e.g., data modeling, data integration, master data management, data governance, and more
  • Database management, including assessments of leading commercial and open source Continue reading