• Recent Posts: Influencer Relations

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

Burton Group announces job action

SageCircle has received from Burton Group CEO Jamie Lewis an email about a job action resulting in analyst layoffs. We will continue to provide updates as we learn new information

  • Update 1 – 1/20/09 – Posted official statement
  • Update 2 – 1/21/09 – Posted one analyst name to list
  • Update 3 – 1/22/09 – Removed Pete Lindstrom from list of analysts – he had departed ahead of layoffs

Official Statement

“On Monday January 19, Burton Group took actions to ensure the ongoing financial health of its business given current economic conditions. Like every business, Burton Group must ensure that it spends within its means in 2009, preserving the significant resources the company has as it prepares for long-term growth. In short, these changes were minor adjustments to accommodate market conditions. Burton Group continues to be a profitable, debt-free, and growing business.

Specifically, the company had a reduction in force of 8 people, or 5% of its total workforce. Of these eight people, four were analysts, three were internal support staff, and one was a consultant. This reduction in Continue reading

Right firms – Search out alternative services providers that better match your needs for a better price [Purchasing Analyst Services, Part 4]

icon-budget-cuts-105w.jpgOne method for avoiding the price increases that Forrester and Gartner are initiating on a regular basis is to diversify your sources of analyst research and advice. The one usual negotiating trick of playing one vendor off another probably won’t work with Gartner as CEO Gene Hall has been quite emphatic in his quarterly earnings conference calls that discounting by sales reps has been and will continue to be sharply curtailed.  This means you may be better off looking to “boutique” firms for some services. There are hundreds of analyst firms in the market, many with very smart analysts and interesting research. Besides a lower price, there are other potential benefits to going with other firms including: flexibility in service delivery, better customer service, and unique insights.

The difficulty of purchasing from a smaller firm is discovering them in the first place. Forrester and Gartner (as well as the vendor-centric IDC) have tremendous mindshare from tens of thousands press quotes and growing sales forces that drive their brand equity. Very few firms outside of the Big 3 invest in marketing and sales that would give them the market visibility to become a regular addition to buyer short lists.

The next issue is finding alternative firms that can deliver services that meet your needs. Many analyst firms specialize in advising Continue reading

Burton Group launches new Data Management Service

Here is a high level description from the DMS Blog:

“…Burton Group today introduced a new research service, Data Management Strategies (DMS), which is focused on domains including:

  • Business intelligence (BI) — including data mining, data warehousing, enterprise reporting, online analytical processing (OLAP), predictive analytics, and other BI topics
  • Data management — e.g., data modeling, data integration, master data management, data governance, and more
  • Database management, including assessments of leading commercial and open source Continue reading