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Ask analysts about their conversations with IT buyers

AR Metrics & MeasurementMarc Duke in Playing the numbers game?┬ámakes an excellent point about asking analysts during an interaction about the number of end users they advise. As we frequently say, linking the analyts to revenue / sales deal impact is a critical tool for establishing AR’s strategic business value to the company.

When I tweeted about Marc’s post, monkchips (James Governor, co-founder of Redmonk) of course had to reply.

@carterlusher at redmonk ask how many developers and architects we talk to. not the same as “end-user clients” but certainly valuable

I then challenged James to Continue reading