• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Change management is a critical component for successful social media or ARM initiatives

Click to enlarge

Click to enlarge

You may call it behavior modification, but one of the most critical components – often overlooked – for a successful AR social media program or analyst relations management (ARM) application deployment is change management. Without a way to reinforce new habits, AR managers will find that their new initiatives will fade away as old habits and day-to-day activities displace the new behaviors (click on graphic to enlarge).

Change management does require specific techniques (e.g., monitoring activity, active intervention, and coaching), but the biggest issue for most managers is the investment of time. If the manager does not have time to be the change agent for the initiative, then they will need to assign one of their team members to that role and manage change through that person. It is also possible to out-task the change agent role, but the manager cannot out-task the accountability.

SageCircle Technique:

  • Incorporate change management activity into the plans for major new initiatives
  • Assign one person to have clear responsibility for change and hold them accountable
  • If out-tasking the change agent role, determine how you will manage the third party firm and measure its effectiveness
  • Add metrics for new behaviors into the goals for the entire team and individual team members
  • Periodically review progress with the team and individual team members

Bottom Line: To overcome the inertia of long established habits, managers need to make change management a vital part of their plans for new initiatives, especially social media and ARM usage.

Question: Do you have a formal section in your AR plans for change management?

Don’t Have the Time to be Your Team’s Change Agent? SageCircle can Help.

 SageCircle has the experience and processes to be the change agent for your initiatives. Please contact us at 503-636-1500 or “info [at] sagecircle dot com” for more information.