• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Change management is a critical component for successful social media or ARM initiatives

Click to enlarge

Click to enlarge

You may call it behavior modification, but one of the most critical components – often overlooked – for a successful AR social media program or analyst relations management (ARM) application deployment is change management. Without a way to reinforce new habits, AR managers will find that their new initiatives will fade away as old habits and day-to-day activities displace the new behaviors (click on graphic to enlarge).

Change management does require specific techniques (e.g., monitoring activity, active intervention, and coaching), but the biggest issue for most managers is the investment of time. If the manager does not have time to be the change agent for the initiative, then they will need to assign one of their team members to that role and manage change through that person. It is also possible to out-task the change agent role, but the manager cannot out-task the accountability.

SageCircle Technique:

  • Incorporate change management activity into the plans for major new initiatives
  • Assign one person to have clear responsibility for change and hold them accountable
  • If out-tasking the change agent role, determine how you will manage the third party firm and measure its effectiveness
  • Add metrics for new behaviors into the goals for the entire team and individual team members
  • Periodically review progress with the team and individual team members

Bottom Line: To overcome the inertia of long established habits, managers need to make change management a vital part of their plans for new initiatives, especially social media and ARM usage.

Question: Do you have a formal section in your AR plans for change management?

Don’t Have the Time to be Your Team’s Change Agent? SageCircle can Help.

 SageCircle has the experience and processes to be the change agent for your initiatives. Please contact us at 503-636-1500 or “info [at] sagecircle dot com” for more information.