Now for something completely different… offering the analysts a vendor compliment in lieu of a complaint. Advisory analysts at the largest firms (e.g., Forrester and Gartner) build their opinions based more on client feedback than on research evaluations. They generally do not do lab analysis or specific competitive research. That means that the perceptions they have of the products may be more highly colored by negative customer comments heard during client phone-based inquiries than reality would suggest.
SageCircle Technique: Our suggestion to IT managers is that you Continue reading
Filed under: Research Consumer | Tagged: AMR, analyst relations, AR, client, end user, Forrester, Gartner, IT manager, Research Consumer | Comments Off on For IT managers – It’s “Praise Your Vendor” Inquiry Day