• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

SageCircle AR Podcast for June 2, 2009 – GigaOM Pro; Gartner’s AR call; NDA and social media

SageCircle AR Podcast ArtworkThe AR podcast is a review of the latest news and trends in the analyst ecosystem along with tips and tricks for analyst relations professionals and analyst research consumers. SageCircle strategists Dave Eckert and Carter Lusher co-host this bi-weekly program. You can find all the SageCircle podcasts on our podcast page.

Click here to listen to the podcast on your computer or visit the podcast page to download the MP3 file.  Click here to subscribe to the podcast within iTunes

SCP 2: Table of contents. Numbers in parentheses refer to minutes:seconds when the article starts within the podcast.

(00:00)  Introduction

(01:04) In this edition we look at the announcement of GigaOM Pro and the possible impacts it will have on the analyst ecosystem

(03:38) Next we will discuss the Gartner plan for better data collection

(06:32) We review some comments to our post asking if Forrester has a conflict of interest in providing advice about how Waves and Magic Quadrants

(9:20) We reply to a question about analysts respecting non-disclosure on social media

(11:08) Upcoming AR events

(12:22) End credits

Our goals for the AR Community Podcast are two-fold. The first goal is to provide an additional venue for SageCircle research that complements our existing deliverables, whether free (e.g., SageCircle blog) or client only (e.g., the Online SageContent Library, the largest and premier repository of AR best practices and downloadable tools available in the industry). The second goal is to develop real-world podcasting skills so when our clients are considering their own podcasts we have the experience (and scar tissue) to help them start podcasting without having to re-invent the wheel.

Does Forrester have a conflict of interest with its AR workshop on the Wave and Magic Quadrant?

Tweet on Forrester AR workshopThere was an interesting tweet this morning (see graphic on right) about Forrester’s new AR training offering.

Hmm, interesting question.

What do you think? Is there:

  • A real conflict of interest?
  • A potential for a perception of conflict of interest?
  • No conflict what so ever?

We are looking to the members of the analyst ecosystem community – AR, analysts, IT managers, PR, research consumers – to weigh in on this issue. If you only have time to say “yes” or “no” that is fine, but we would like to get a little bit on why you answered the way you did.

Please spread the word about this post and let’s see if we can have another lively discussion about an important issue for the community.

Workshop description from Forrester’s website:

Raise Your Game In Waves, MQs, And Other Major Evaluations

Kevin Lucas, Senior Analyst, Forrester

Major comparative evaluations of technology or service sellers, like the Wave and the MQ, play a central part in the Continue reading

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