Welcome members of Forrester’s AR Council. Here are those steps A through F that I rattled off at the beinging of the panel. I also put in links to directories of analysts blogs and Don Bulmer’s blog. If the session ran out before we got to your question or you want more depth, leave your question as a comment and I’ll answer it.
In case you’re wondering what this is post is about, today SageCircle’s Carter Lusher was a member of the “Analyst Relations 2.0” panel at the Forrester Analyst Relations Council (ARC) meeting, which was co-located with Forrester’s IT Forum. The focus of the discussion was on analyst blogs and how AR teams need to think about them. Other members of the panel included analysts Jonathan Eunice from Illuminata and Dana Gardner from Interarbor Solutions. Besides Carter on the AR services side was KCG’s Bill Hopkins (Tekrati’s Barbara French could not make the meeting so Bill took her place). The whole circus was moderated by Forrester VP Laura Ramos. The panel and audience discussion was quite lively, fun, and raised a number of issues.
One of the requests by panel organizer Trisha Mirel was that we give the AR managers in attendance a list of practical action items to start incorporating analyst blogs into how they work. Obviously, this is something SageCircle has covered on a number of occasions (see our series of posts on social media). The more important recommendation is that interacting with analysts via their blogs should be part of an overall social media plan incorporated into the strategic AR plan. Getting started is quite simple with a few steps that go from A to F: ask… begin… conduct… develop… educate… forward…
- A = Ask your top analysts about their current or planned blogs, either under personal or firm brands
A = Ask you customers about where they go for information and advice for product decisions
- B = Begin to add analyst blogs to your overall AR plan, especially the Continue reading
Filed under: AR best practices, AR management, Analyst industry, Social media | Tagged: analyst relations, Forrester, Tekrati, AR Council, Analyst Relations Council, analyst blogs, Technobabble 2.0, influencer relations, Don Bulmer, SAP | 3 Comments »