• Recent Posts: Influencer Relations

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

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    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

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Curtis Breville launches geniusTek.net – Analyst Ecosystem News

Photo - Curtis BrevilleCurtis Breville, an alumni of Enterprise Management Associates (EMA), has launched a new firm geniusTek.net. From their website:


“Two-decades of industry experience and a different approach bring unique business value to both technology vendors and end-users. geniusTek brings an unmatched perspective to businesses looking to make smart choices with technology.”


geniusTek.net has services for both vendors and enterprise IT buyers.

Please join us in congratulating Curtis and wishing him great success with his new firm.

Logo - geniusTek Curtis Breville


Are you or someone you know launching a new analyst firm or new service within an existing firm? Please let us know and we’ll post the news in future editions of Analyst Ecosystem News. Send the information to “info [at] sagecircle dot com”.

Enterprise Management Associates (EMA) lays off analysts

Logo - EMASageCircle has received credible intelligence, subsequently confirmed, that EMA has  initiated a job action resulting in analyst lay offs. We will continue to provide updates as we learn new information.

  • Update: 5/15/09 11:41 am PT – Sent request for confirmation to EMA’s press office
  • Update: 5/15/09 12:11 pm PT – Initial post and first confirmed names added name to analyst list
  • Update: 5/18.09 8:52 am PT – Official statement from EMA

Of course, layoffs impact real people with families and obligations. Often AR people are genuinely friendly with the analysts they work with and this sort of news can be a shock. Unfortunately for AR professionals, analyst firm layoffs also raise important issues that need to be addressed ASAP no matter how much sympathy they feel for the analysts caught in the layoffs.

Official Statement from EMA

Received via email on Sunday, May 17, 2009:

For several years, EMA™ has achieved strong growth, averaging 30% annually. The company has been proactive in growing the analyst team in anticipation of future demand. This has added significantly to EMA’s technical depth and overall industry outreach (particularly in advising IT organizations). However, the current economic conditions have slowed the firm’s rate of growth. As a result, EMA has taken actions to align its resources with the demand anticipated for 2009. Management came to the difficult decision to reduce the analyst staff by two positions and internal support staff by one position. These minor adjustments will ensure EMA remains financially healthy and positioned for long term growth.

Rick Sturm, CEO and Founder


In addition to the analysts, EMA’s marketing Continue reading