• Recent Posts: Influencer Relations

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

Evidence Sidebar – Gartner needs to cover the role of information from end-user inquiries (part 6 of 7 about Gartner’s Q3 AR Call)

Gartner’s Analyst Relations team holds a quarterly conference call for the analyst relations (AR) community. SageCircle occasionally will post about the call, but for this particular call there was so much information that we have a seven-part series to highlight details and provide commentary. See below for links to all seven posts.

One of the announcements at the Gartner Q3 AR Calls was the rollout of the “Evidence Side-bar” for written research. During the presentation the Evidence Side-bar was described as “a description of the evidence behind the written research” and it will be “positioned on the front page of each document.” This is a welcomed development as increased transparency can only enhance the credibility and usefulness of Gartner’s research. Additional detail about the Evidence Side-bar taken from the AR Call presentation includes: 

  • Methodology
    • A high level view of the methodology  …or…
    • A link to the Methodology Document  …or…
    • A pointer to the Methodology Statement
  • Source
    • Primary research, e.g., “Gartner Survey”
    • Secondary research
    • Reference to another Gartner note, etc – with appropriate details
  • Notes
    • Additional information or commentary
    • A description of models used
    • Criteria or inclusion of technologies or technology
    • Include forecast assumptions.

This is all well and good. However, there was a glaring omission in the discussion of sources so SageCircle submitted the following question:

Question from Gartner AR Call

Frankly, we did not think that the Gartnerians would respond to the question. Much to our surprise, they did. Here is VP Mike Anderson’s reply:

“Inquiry is a great source of the evidence that a lot of analysts use for those results. I do not believe that we have standardized on the content of how inquiry be presented or how inquiry was used.

Instances where there were substantial numbers and quantities or where particular demographics have become important in the analysis that is being presented, those will be the things that analysts will be putting into the Side-bar. We’ll see feedback to them to ensure the Continue reading