• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Evidence Sidebar – Gartner needs to cover the role of information from end-user inquiries (part 6 of 7 about Gartner’s Q3 AR Call)

Gartner’s Analyst Relations team holds a quarterly conference call for the analyst relations (AR) community. SageCircle occasionally will post about the call, but for this particular call there was so much information that we have a seven-part series to highlight details and provide commentary. See below for links to all seven posts.

One of the announcements at the Gartner Q3 AR Calls was the rollout of the “Evidence Side-bar” for written research. During the presentation the Evidence Side-bar was described as “a description of the evidence behind the written research” and it will be “positioned on the front page of each document.” This is a welcomed development as increased transparency can only enhance the credibility and usefulness of Gartner’s research. Additional detail about the Evidence Side-bar taken from the AR Call presentation includes: 

  • Methodology
    • A high level view of the methodology  …or…
    • A link to the Methodology Document  …or…
    • A pointer to the Methodology Statement
  • Source
    • Primary research, e.g., “Gartner Survey”
    • Secondary research
    • Reference to another Gartner note, etc – with appropriate details
  • Notes
    • Additional information or commentary
    • A description of models used
    • Criteria or inclusion of technologies or technology
    • Include forecast assumptions.

This is all well and good. However, there was a glaring omission in the discussion of sources so SageCircle submitted the following question:

Question from Gartner AR Call

Frankly, we did not think that the Gartnerians would respond to the question. Much to our surprise, they did. Here is VP Mike Anderson’s reply:

“Inquiry is a great source of the evidence that a lot of analysts use for those results. I do not believe that we have standardized on the content of how inquiry be presented or how inquiry was used.

Instances where there were substantial numbers and quantities or where particular demographics have become important in the analysis that is being presented, those will be the things that analysts will be putting into the Side-bar. We’ll see feedback to them to ensure the Continue reading