• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Evidence Sidebar – Gartner needs to cover the role of information from end-user inquiries (part 6 of 7 about Gartner’s Q3 AR Call)

Gartner’s Analyst Relations team holds a quarterly conference call for the analyst relations (AR) community. SageCircle occasionally will post about the call, but for this particular call there was so much information that we have a seven-part series to highlight details and provide commentary. See below for links to all seven posts.

One of the announcements at the Gartner Q3 AR Calls was the rollout of the “Evidence Side-bar” for written research. During the presentation the Evidence Side-bar was described as “a description of the evidence behind the written research” and it will be “positioned on the front page of each document.” This is a welcomed development as increased transparency can only enhance the credibility and usefulness of Gartner’s research. Additional detail about the Evidence Side-bar taken from the AR Call presentation includes: 

  • Methodology
    • A high level view of the methodology  …or…
    • A link to the Methodology Document  …or…
    • A pointer to the Methodology Statement
  • Source
    • Primary research, e.g., “Gartner Survey”
    • Secondary research
    • Reference to another Gartner note, etc – with appropriate details
  • Notes
    • Additional information or commentary
    • A description of models used
    • Criteria or inclusion of technologies or technology
    • Include forecast assumptions.

This is all well and good. However, there was a glaring omission in the discussion of sources so SageCircle submitted the following question:

Question from Gartner AR Call

Frankly, we did not think that the Gartnerians would respond to the question. Much to our surprise, they did. Here is VP Mike Anderson’s reply:

“Inquiry is a great source of the evidence that a lot of analysts use for those results. I do not believe that we have standardized on the content of how inquiry be presented or how inquiry was used.

Instances where there were substantial numbers and quantities or where particular demographics have become important in the analysis that is being presented, those will be the things that analysts will be putting into the Side-bar. We’ll see feedback to them to ensure the Continue reading